09 Feb 2012
| by Katherine Levy
The incumbent on both the creative and media businesses, the Kent-based full-service agency Nexus ...
car and motorcycle manufacturer has yet to appoint an agency to handle its media planning and buying, but has whittled down the competing agencies to Arena Media and the7stars. UM London had also pitched ...
31 Jan 2012
| by Daniel Farey-Jones
'Matthew's Day Off' has been posted online and a shorter version will be broadcast on US television during the Super Bowl on Sunday (5 February). The ad was created by Honda's US agency RPA and was directed by Todd Phillips and produced by Moxie Pictures.
The full film includes several references ...
25 Jan 2012
| by Anne Cassidy
The agency won the Campaign of the Year prize at the ceremony, run by the Newspaper Marketing Agency, for the Honda executions "sweetcorn", "lightbulb" and "fish".
W+K had previously picked up the top award for its work for Nike in 2006 and Honda in 2009 .
The 20,000 cash prize was presented ...
24 Jan 2012
| by Katherine Levy
the review. He said: "We wanted a media agency partner with the sophistication to leverage global marketing ...
19 Jan 2012
Agencies will be excited to hear about a new Mini adventure, but with be less pleased...There was a distinct lack of automotive ad pitches in 2011, so agencies should be revving up ...
is actually broader than first anticipated, with Mini looking for an agency to work on a series of global campaigns, which are currently handled by the Dutch agency BSUR. The Observatory is overseeing the review ...
12 Jan 2012
for the agencies on the British Airways digital review. While most of us were eating turkey sandwiches, they were in the office preparing for the chemistry meetings, which took place earlier this week. Seven agencies met ...
of the Eurostar pan-European advertising pitch, with just three agencies left in the running. BBDO, CHI Partners ...
04 Jan 2012
| by Sara Kimberley
Motorist Ian Graham won the Facebook competition.
Traditionally, the brand uses its own staff in its ads, which feature the catchy jingle, "Autoglass repair, Autoglass replace," and are created by the brand's ad agency Tellyville.
Graham plays a minor role as a disgruntled motorist, frustrated ...
20 Dec 2011
| by Staff
are as memorable as its TV work.
Agency: SFW Writers: Fred Rodwell, Andy Parsons Agency producer: Larissa Miola ...
never be kept waiting.
Agency: Beattie McGuinness Bungay Writer: Simon Bere
Agency producer: Anna ...
of those lamentably unsung heroes in the Honda research and development team.
Agency: Wieden Kennedy ...
08 Dec 2011
| by Paul Knott and Tim Vance
The agency's latest campaign can perhaps best be described as Street View on acid. Paul Knott
01 Dec 2011
| by Matt Williams
, have both recently worked with agencies on a project basis. These have included Cogent Elliott, Swarm, EMO and DCH.
Chrysler's most recent retained agency was Leo Burnett, which landed the car brand's advertising account in March 2010. Alfa Romeo has not held a retained advertising agency for a number of years ...