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with a number of agencies on specific advertising projects, including McCann London and DCH. The AA ...
The car-rental company has issued RFIs via the marketing strategist Procurian and agencies have been invited to submit initial information online. Initiative, the incumbent, won the account ... is looking for a global PR agency to handle the brand s corporate reputation around the world. Hertz ...
The agency landed the business after a pitch process and will work on relaunching Honda's web presence in 22 countries, including the UK. Honda is looking to create a more engaging online experience ... to experience its cars, motorbikes and power equipment. The agency's brief is a new one but Honda has ...
The agency triumphed in a three-way shoot-out involving The Brooklyn Brothers and Leagas Delaney. JWT had been knocked out at an earlier stage. McLaren Automotive called the pitch, which was handled by Oystercatchers, in November last year in a bid to challenge its rivals Ferrari, Lamborghini ...
Omnicom-owned Goodby Silverstein Partners, previously Chevy s lead agency in the US, and Interpublic s McCann Erickson, the brand s lead agency in Latin America, India and China, have formed the 50 ... campaigns across all platforms for Chevrolet. Chevrolet previously used 70 agencies across the globe ...
Zipcar, the car-sharing network, has appointed the Interpublic Group agency UM London to handle its...Interpublic Group agency, Weber Shandwick, to develop a media and consumer engagement programme to help drive ... to expanding the service nationally. The hire of the agencies follows Andrew Barclay's appointment earlier ... for Zipca. "Both agencies impressed us with their proven track record of building distinctive ...
The agency won the account after a pitch process. The incumbent, Leagas Delaney, has worked on the business for 13 years and is not expected to continue working with Goodyear. A campaign for the brand will be developed by Leo Burnett Germany through its Frankfurt and Berlin offices. The German offices will act ...
Mercedes-Benz is looking for an agency to handle its social media activity.It has contacted...Mercedes has told them that it will shortly issue a tender for the business as it looks to build social media activity. The brand is aiming to reach a younger audience via social apps. Its recent "escape the amp" campaign, through the incumbent ad agency Abbott Mead Vickers BBDO, incorporated social ...
The incumbent on both the creative and media businesses, the Kent-based full-service agency Nexus ... car and motorcycle manufacturer has yet to appoint an agency to handle its media planning and buying, but has whittled down the competing agencies to Arena Media and the7stars. UM London had also pitched ...
Agencies will be excited to hear about a new Mini adventure, but with be less pleased...There was a distinct lack of automotive ad pitches in 2011, so agencies should be revving up ... is actually broader than first anticipated, with Mini looking for an agency to work on a series of global campaigns, which are currently handled by the Dutch agency BSUR. The Observatory is overseeing the review ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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