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Campaign Viral Chart: Nike interactive ad nets first place

Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

An official reveal trailer for videogame 'Call of Duty: Black Ops 2' has entered the chart in second position, after receiving 45,817 shares this week. The film, created for Activision by agency 72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly ...

Which Olympic sponsor ads are most shared?

The ad, created by agency Sid Lee and featuring David Beckham, inspired nearly 22,000 Facebook shares and was mentioned in 16 blog posts. BMW has been perhaps the most successful of the sponsors with three appearances in the top 10 chart. The three ads from BMW managed a total of 21,355 shares ...

Omnicom helps Citroën launch online films for DS5

The films, which were made by Omnicom Media Group's content agency Drum, follow the five winners when they were taken to St Tropez for a weekend, to drive the car and include their reviews of its ... results." The campaign was conceived by Citro n UK s media agency OMD UK. Associate director Richard ...

Honda courts grown-up Ferris Bueller fans

'Matthew's Day Off' has been posted online and a shorter version will be broadcast on US television during the Super Bowl on Sunday (5 February). The ad was created by Honda's US agency RPA and was directed by Todd Phillips and produced by Moxie Pictures. The full film includes several references ...

W+K Honda campaign lands top Anna award

The agency won the Campaign of the Year prize at the ceremony, run by the Newspaper Marketing Agency, for the Honda executions "sweetcorn", "lightbulb" and "fish". W+K had previously picked up the top award for its work for Nike in 2006 and Honda in 2009 . The 20,000 cash prize was presented ...

Autoglass casts Facebook competition winner in TV ad

Motorist Ian Graham won the Facebook competition. Traditionally, the brand uses its own staff in its ads, which feature the catchy jingle, "Autoglass repair, Autoglass replace," and are created by the brand's ad agency Tellyville. Graham plays a minor role as a disgruntled motorist, frustrated ...

The Annual 2011: Top 10 radio ads

are as memorable as its TV work. Agency: SFW Writers: Fred Rodwell, Andy Parsons Agency producer: Larissa Miola ... never be kept waiting. Agency: Beattie McGuinness Bungay Writer: Simon Bere Agency producer: Anna ... of those lamentably unsung heroes in the Honda research and development team. Agency: Wieden Kennedy ...

AMV BBDO puts Mercedes on the map in chilling tale

The agency's latest campaign can perhaps best be described as Street View on acid. Paul Knott

Turkey of the Week - BMW, Serviceplan

marque's latest spot by the German agency Serviceplan

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.