to remove filtersGeneral Motors launches $3bn global media review
24 Aug 2011 | by Katherine Levy
s roster of creative agencies. General Motors sells 7.5 million cars in over 120 countries worldwide. ...
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Turkey of the Week - BMW, Serviceplan
25 Aug 2011 | by Anne Cassidy
marque's latest spot by the German agency Serviceplan
Rolls-Royce seeks agency for DM task
18 Aug 2011 | by Sara Kimberley
The car marque is in talks with a number of agencies about the business, which is held by Partners ... and marketing at Rolls-Royce, is thought to be handling the review. The chosen agency is expected to work across ... 2008. The agency pitched as part of Engine against Rapier in a two-way shoot-out. Rolls ...
Vauxhall calls direct marketing review
28 Jul 2011 | by Sara Kimberley
The car manufacturer is expected to send out a request for information to agencies over the next two weeks as part of a statutory review process. Vauxhall has worked with incumbent agency Draftfcb for the past seven years, after the agency won the account in a pitch. Draftfcb recently captured ...
WPP takes stake in US motorsport marketing agency
11 Jul 2011 | by Oliver Luft
WPP has invested an undisclosed sum in US motorsport marketing agency Just Marketing International...., UPS and Verizon Wireless. The agency's clients participate in all major motorsports series ... and technology resources with the trading leverage of its Group M agencies. ...
Rapier picks up £7m advertising account for RAC
07 Jul 2011 | by Sara Kimberley
Abbott Mead Vickers BBDO was the previous incumbent, but the business has moved to Rapier without a pitch. The change consolidates RAC's integrated business at Rapier following the agency's capture in May of the digital and direct marketing account. AMV, which had worked on the RAC account ...
Vizeum lands consolidated £23m BMW media account
30 Jun 2011 | by Katherine Levy
The agency landed the account following a protracted 16-month review process that culminated in a head-to-head battle with UM London. Vizeum, the incumbent on the main buying business, has also ... . The agency has also been handed the planning business for BMW s Mini brand, previously looked after in ...
Vauxhall turns competition winner's design into billboard
24 Jun 2011 | by Maisie McCabe
The online campaign was planned by Aegis Media agency Carat and created by Marvellous. It asked the UK public to design a scene featuring a Vauxhall Corsa, using a Facebook application, and then post ... poster was commissioned by Aegis Media out-of-home agency Posterscope, in conjunction with Carat ...
South Africa takes top spot at Radio Lions
21 Jun 2011 | by Anne Cassidy
up three Golds for its work for Cine Las Americas. UK agencies failed to make the shortlist ... , European agencies were also notable by their absence among the winners. Radio jury president Eugene ...
Peugeot rapped for inappropriate ad on kids' TV
15 Jun 2011 | by Sara Kimberley
Clearcast had cleared the ad without any scheduling restrictions, which led their media-buying agency ... the agency (OMD) would, with the benefit of hindsight, also be disappointed that it did not appreciate ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
