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House of Fraser reviews £5m ad account

House of Fraser, the UK department store group, is looking for an agency to work on its £5m...The company has been in contact with a number of agencies with a view to holding a pitch ... with a number of specialist retail agencies on a project basis in recent years, as well as using its in-house marketing team for some campaigns. Last year the retailer appointed digital agency twentysix London ...

Westfield account up for grabs as CHI exits

for the business and it is understood that the agency is now in contention for the business along with Westfield's PR agency, Yellow Door, which was founded by Mary Portas. CHI declined to comment on the reasons for the split with Westfield. A spokeswoman for the agency said: "We have been advised by our lawyers ...

Nike connects global runners via 'Ekiden' social contest

messages to each other. Credits: Client Nike Japan Agency Wieden+Kennedy Tokyo ECD Frank Hahn ...

Pick & Turkey league (14 Jan 2011)

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers...." Pick and Turkey League 2011 Pick tally Agency Brand Campaigns ...

Amsterdam Worldwide resigns Asics and Onitsuka Tiger account

Dutch creative agency Amsterdam Worldwide has resigned the accounts for sports brands Asics...The agency began working on the business in 2008 when it broke away from micro-network StrawberryFrog , taking clients including Panasonic, Chevrolet, Opel, Asics and Onitsuka Tiger. Following ... 's time to move on." Last year the agency won a Gold Design Lion at the 2010 Cannes Lions Festival ...

Grape lands Agent Provocateur digital brief

The agency won the account following a competitive pitch againt undisclosed agencies. The brand ... dedicated social media agency in the UK before. Grape will be responsible for building Agent Provocateur ... an overall social media strategy for the lingerie brand. In addition, the agency will also be responsible ...

Karmarama to produce La Senza Christmas campaign

and Poetry Library. The agency was appointed after a pitch and will work on a brief to position the Southbank Centre as the world's leading cultural destination. Kaper, Karmarama's PR agency that launched ...

M2M on alert as Mango calls pitch

M2M has held the business since 2006, when it took the account from Vizeum in a pitch that also included Mindshare and Starcom MediaVest Group. The chain is understood to be leading the review from its headquarters in Barcelona and has contacted selected agencies for chemistry meetings ...

Close-Up: Why spending heavily on advertising is the latest fashion on the high street

Retailers are relying on big agencies and major ad campaigns to keep them ahead of the competition...new agencies to develop fresh advertising strategies, while other fashion retailers including John ... agencies, such as Matalan and New Look, have looked to raise their creative game with the appointments ... , which uses Adam Eve to handle its ad account, thinks the key to success is that agencies need ...

Mother beats Publicis to New Look account

an intermediary, kicked off in June. New Look has worked with a number of smaller agencies in the past ... planned by Trinity Communications. New Look also retained Dare as its social media agency after a pitch late last year. The agency was charged with devising a campaign to engage with blogging communities ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.