25 May 2012
| by Daniel Farey-Jones
that we are working with the best agencies to deliver our ambitions.
"The exercise is also in line with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...
24 May 2012
| by Sara Kimberley
agency arrangements in Western Europe....The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK.
TMW currently ...
advertising agency, has also created online activity as part of its broader campaigns.
Last year, TMW ...
24 May 2012
| by Sara Kimberley
Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company.
The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year.
Grey was subsequently appointed ...
17 May 2012
| by Jeremy Lee
The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising....venture between Diageo and the Dutch company Nolet Group, has now approached agencies about a specific UK ...
10 May 2012
| by Jeremy Lee
New York Bakery Co is looking for an agency to handle its £3 million ad account....The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand.
JWT ...
Bakery Co held a retained agency. Previous campaigns were mostly handled in-house, with the majority ...
10 May 2012
| by Anne Cassidy
BMB, which also handles the Agriculture and Horticulture Development Board's British Pig Executive brief, won the account after a pitch against other agencies on the AHDB roster.
TBWA ...
.
Other AHDB roster agencies include Archibald Ingall Stretton, DDB UK, JWT London and The Red Brick Road ...
10 May 2012
| by Anne Cassidy
RKCR/Y R was appointed to the advertising account for the Global Brewers Initiative after a pitch against DLKW Lowe and the start-up agencies Now and 101.
The pitch process, which kicked off in January, was handled by AAR.
The initiative comprises a number of brewers working with the British Beer Pub ...
03 May 2012
| by Campaign staff
The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media ...
off a review of the business last year in a bid to connect with its younger customers.
The agency ...
, working with LBi's London agency and its chief creative officer, Chris Clarke, who worked on the pitch ...
03 May 2012
| by Jeremy Lee
The agency is planning to extend Bombay Sapphire's platform for promoting and championing the arts, called The Imagination Series, into film.
The platform, which has previously consisted of public art installations by Rainey Kelly Campbell Roalfe/Y R, will now centre around a year-long film competition ...
03 May 2012
| by Sara Kimberley
The agency beat CHI Partners, JWT London and WCRS to the business after a review that was called in March through AAR.
Bartle Bogle Hegarty was the incumbent on the account but did not repitch. The agency was appointed to the business in July 2010 when it was moved out of M C Saatchi, after nine years ...