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MEC to lead digital strategy for Volvic

MEC, the media agency across Danone's brands, went up against a range of PR, social and full-service digital agencies to win the account. The appointment is the first time Volvic has hired an agency ... with the digital agency Mint on its website. MEC will work alongside Volvic's other agencies, including Rainey ...

Mission Foods calls pitch for UK account

The brand, which has worked with the integrated agency Brass for the past six years, has contacted agencies directly to ask them to pitch for the business. Mission Foods Europe s head of new product development, Suzanne Dover, is overseeing the review. The brand s most recent TV ad features families ...

Tiger beer kicks off global advertising review

The appointed agency will handle Tiger s global advertising, and its digital engagement and social ... owns a significant stake, have approached a number of agencies about the review for its flagship brand ... . The integrated agency Exposure has worked on Tiger s UK digital, promotional and experiential marketing account ...

Brave picks up el Jimador tequila

." Earlier this month Campaign revealed Brown-Forman was looking for an agency to handle the global advertising business for its Maximus and Finlandia vodka brands and has held initial meetings with agencies ...

Karmarama picks up Kerrygold brief

Kerrygold has appointed Karmarama as its UK advertising agency, ahead of a major sales push....The agency was awarded the Adams Foods-owned dairy brand's 3 million business after a pitch against Creature London and the previous incumbent, WCRS. Karmarama, which already handles the advertising for its sister brand Pilgrims Choice, will develop a relaunch campaign for Kerrygold. WCRS had ...

Arc lands DM for SABMiller's Peroni

The Italian beer brand appointed the Leo Burnett Group-owned agency after a competitive pitch, which began in August last year. The account was previously held by Elvis. Arc will begin work on the brand immediately and its activity will involve campaigns to help Peroni stand out in the retail ...

Bacardi calls global Grey Goose vodka pitch

Grey Goose, the Bacardi-owned vodka brand, is looking for an agency to create global advertising...agencies. Grey Goose, which is distilled in France, has a premium positioning in Europe, but has ... the appointment of R/GA as Grey Goose s global digital agency of record in June last year. Grey Goose s UK ... designed by Purple PR along with the media agency Universal McCann. Last year, Grey Goose launched a TV ...

Weetabix picks 101 for Ready Brek campaign

The agency, which won the business without a pitch, will work on an above-the-line campaign to be released at the end of the year. Weetabix appointed Bartle Bogle Hegarty to its advertising business for Weetabix and Alpen last year, but the agency has not worked on Ready Brek. Ready Brek, which usually ...

Warburtons launches £8.2m breakfast campaign

to be an official "Warburtons Taste Tester". Mark Roalfe was the agency creative director on the ad, working ...

The Collective appoints Holler to UK digital account

agency.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.