23 Feb 2012
| by Maisie McCabe
MEC, the media agency across Danone's brands, went up against a range of PR, social and full-service digital agencies to win the account.
The appointment is the first time Volvic has hired an agency ...
with the digital agency Mint on its website.
MEC will work alongside Volvic's other agencies, including Rainey ...
23 Feb 2012
| by Anne Cassidy
The brand, which has worked with the integrated agency Brass for the past six years, has contacted agencies directly to ask them to pitch for the business.
Mission Foods Europe s head of new product development, Suzanne Dover, is overseeing the review.
The brand s most recent TV ad features families ...
23 Feb 2012
| by Sara Kimberley
The appointed agency will handle Tiger s global advertising, and its digital engagement and social ...
owns a significant stake, have approached a number of agencies about the review for its flagship brand ...
.
The integrated agency Exposure has worked on Tiger s UK digital, promotional and experiential marketing account ...
20 Feb 2012
| by Maisie McCabe
."
Earlier this month Campaign revealed Brown-Forman was looking for an agency to handle the global advertising business for its Maximus and Finlandia vodka brands and has held initial meetings with agencies ...
16 Feb 2012
| by Anne Cassidy
Kerrygold has appointed Karmarama as its UK advertising agency, ahead of a major sales push....The agency was awarded the Adams Foods-owned dairy brand's 3 million business after a pitch against Creature London and the previous incumbent, WCRS.
Karmarama, which already handles the advertising for its sister brand Pilgrims Choice, will develop a relaunch campaign for Kerrygold.
WCRS had ...
16 Feb 2012
| by Sara Kimberley
The Italian beer brand appointed the Leo Burnett Group-owned agency after a competitive pitch, which began in August last year. The account was previously held by Elvis.
Arc will begin work on the brand immediately and its activity will involve campaigns to help Peroni stand out in the retail ...
16 Feb 2012
| by Anne Cassidy
Grey Goose, the Bacardi-owned vodka brand, is looking for an agency to create global advertising...agencies.
Grey Goose, which is distilled in France, has a premium positioning in Europe, but has ...
the appointment of R/GA as Grey Goose s global digital agency of record in June last year.
Grey Goose s UK ...
designed by Purple PR along with the media agency Universal McCann.
Last year, Grey Goose launched a TV ...
16 Feb 2012
| by Anne Cassidy
The agency, which won the business without a pitch, will work on an above-the-line campaign to be released at the end of the year.
Weetabix appointed Bartle Bogle Hegarty to its advertising business for Weetabix and Alpen last year, but the agency has not worked on Ready Brek.
Ready Brek, which usually ...
14 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
to be an official "Warburtons Taste Tester".
Mark Roalfe was the agency creative director on the ad, working ...