09 Feb 2012
| by Katherine Levy
The review, which was called by the Tetley owner, Tata Global Beverages, and handled by the agency selection companies Oystercatchers and TradeMark Management, also saw MediaCom and Manning Gottlieb OMD compete in the final stage of pitches, held last week.
Adrian Mooney, who joined Tata Global Beverages ...
09 Feb 2012
| by Anne Cassidy
Brown-Forman is on the hunt for an agency to handle the global advertising business for its Maximus...The US-based company has held meetings with agencies, including UK shops, interested in pitching for the business.
Brown-Forman is expected to task the winning agency with initial work on the global strategy ...
-Forman has worked with Iris on Finlandia. The agency created a summer campaign for the brand in 2008 ...
09 Feb 2012
| by Sara Kimberley
The agency won the business after a competitive pitch, which kicked off in November last year ...
s and the early part of the last decade when TBWA\London was the incumbent.
In 2001, the agency ...
from the start as an agency that not only had great creative talent but was passionate about cooking ...
07 Feb 2012
| by Maisie McCabe
by Omnicom media agency PHD and Hyperspace, the innovation division at Aegis Media's Posterscope, through outdoor media owner JCDecaux.
The creative work was by ad agency Beattie McGuinness Bungay and the art ...
06 Feb 2012
| by Sarah Shearman
The digital agency has been tasked with creating a new interactive area after winning a pitch against eight undisclosed agencies.
Guinness will launch the experience on St Patrick's Day (17 March) and build it up in the following months. It has not disclosed what the plans for the experience are ...
03 Feb 2012
| by Sara Kimberley
was the production agency. PHD handled the media planning and buying.
Follow Sara Kimberley on Twitter ...
02 Feb 2012
| by Jeremy Lee
The savoury-snacks manufacturer, which owns brands including Pom-Bear and Penn State pretzels, kicked off its search for its first retained agency in October last year ahead of a planned increase in marketing activity. Previously, it used smaller regional agencies or its in-house marketing team.
The Red ...
02 Feb 2012
| by Matthew Chapman
Crayon pitched against two social media-focused agencies after Grant's parted ways with its web-build agency.
The brand is looking to launch a digital push to challenge Johnnie Walker and Ballantine's, the market leaders in the standard blend Scotch whisky market.
Grant's, the third-largest brand ...
02 Feb 2012
| by Alasdair Reid
. The media agency networks owned by big holding companies have also been reinforcing their overarching global ...