Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
for agencies to provide creative services and delivery and execution services (including direct marketing ...
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Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
An official reveal trailer for videogame 'Call of Duty: Black Ops 2' has entered the chart in second position, after receiving 45,817 shares this week. The film, created for Activision by agency 72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly ...
'Embarrassed' WPP supports war veterans after creating Falklands ad
10 May 2012 | by Anne Cassidy
responsibility for it. However, he refuted reports that the agency had touted it to various advertisers ... to offend anyone." He added: "The agency has asked for the government to pull it but the decision ...
Lush ad banned over claims that reptile trading was driving species to extinction
09 May 2012 | by John Reynolds
, all proceeds from sales of the Lush Chameleon would go to the Animal Protection Agency (minus VAT ... Protection Agency (APA) said sales promotion was part of a campaign to raise awareness of important animal ...
Sorrell 'appalled' by Y&R's Argentine Olympic ad and promises investigation
04 May 2012 | by Daniel Farey-Jones
: "It has come to our attention that our agency in Argentina created an ad for the Argentine government ...
RNIB appoints Arthur London to £1.5m ad account
30 Apr 2012 | by Sara Kimberley
The agency beat DDB London and Maher Bird Associates (MBA) in a three-way pitch, handled by Creativebrief. St Luke's was the incumbent on the account and had worked with RNIB for eight years, but did not repitch for the business. The agency won the business from JWT. Arthur London will be responsible ...
BHF follows Vinnie Jones with Corrie heart attack ads
20 Apr 2012 | by Daniel Farey-Jones and Nick Batten
The latest work by media agency PHD, branded content agency Drum and ad agency Grey involves the charity taking a more serious approach after the success of its light-hearted viral featuring Vinnie Jones in January . It is no stranger to playing on the drama of heart attacks to raise its profile ...
Which Olympic sponsor ads are most shared?
18 Apr 2012 | by Ben Hall
The ad, created by agency Sid Lee and featuring David Beckham, inspired nearly 22,000 Facebook shares and was mentioned in 16 blog posts. BMW has been perhaps the most successful of the sponsors with three appearances in the top 10 chart. The three ads from BMW managed a total of 21,355 shares ...
BETC London lands Livingstone's mayoral campaign account
10 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
BETC London, the agency behind Mayor of London candidate Ken Livingstone's campaign posters, has...that enthusiasm." The agency created a viral for the Livingstone campaign, called 'Poor Boris', showing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
