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Campaign Viral Chart: Nike interactive ad nets first place

Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...

Agency concern over post-COI plan

Agencies were this week left bewildered by the Government's plans for a leaner approach...agencies. Francis Maude, the minister for the Cabinet Office, told them that the Government ... will launch in November. "I worry that agencies won't understand these frameworks, which are quite technical," an agency director who was at the meeting said. Another senior industry figure warned: "A lot ...

Big Jubilee Lunch project in TV push

Hepton worked on the ad with agency producer Charlie Macpherson. It was directed by Rob Sanders ...

Government readies £120m media buying review in marketing shake-up

for agencies to provide creative services and delivery and execution services (including direct marketing ...

Department of Health reviews anti-smoking ad brief

The Department of Health is reviewing the advertising agency arrangements on its high-profile anti...Agencies have been approached about the account ahead of a pitch that is expected to take place in June. Dare, the incumbent on the business, launched its most recent work on the campaign in March ... new agency roster overseen by the Government Procurement Service will be created. ...

Home Office calls fast-turnaround ad pitch

The Home Office is looking for an advertising agency to work on quick-turnaround projects across a...It has issued a brief asking for agencies that have experience working across consumer ... . The agencies should also be able to turn around projects within a short period of time in order to support existing departmental and brand campaigns. The briefs that the winning agency will work on are expected ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

An official reveal trailer for videogame 'Call of Duty: Black Ops 2' has entered the chart in second position, after receiving 45,817 shares this week. The film, created for Activision by agency 72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly ...

HMRC hires WCRS for interim ad task

WCRS was appointed to the business after a review that began last month and was handled by HMRC's internal marketing team. The pitch used the GPS process after the closure of COI in March. The agency ... the autumn, Whitehall departments will hire agencies appointed to a GPS roster, which has yet to be selected ...

DfT calls review for Think! campaign

The Department for Transport is holding a review to find a communications planning agency for its...for an agency that can provide a strategic approach, working in partnership to deliver strong, insight ...

Financial Services Compensation Scheme reviews ad account

The Financial Services Compensation Scheme is looking for an agency to handle its advertising...It has issued an RFI inviting agencies to pitch for the business, which has been handled by McCann Manchester since it won a pitch in 2010 against Leo Burnett and Rainey Kelly Campbell Roalfe/Y R. McCann created an awareness campaign that featured a series of stop-motion clay animation characters ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.