Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
writer Mark Davies and art director Michael Kinlan from Leith agency worked on the campaign, while ...
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Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
creative teams at John Lewis' ad agency Adam Eve on live briefs that will be taken all the way ... in getting creatives to take it seriously." Working with agencies is part of a 350,000 investment ... with D AD, there are audio resources online and briefing sessions to help agencies with awards entries ...
BBC prepares Olympic Torch ad campaign with Elbow soundtrack
30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
, into the main agency , while at the same time, recruiting Jon Sharpe, the former chief digital officer at M C ... executive Richard Exon left the agency in September last year to launch their own start-up . However, Collins oversaw the account and the creation of the current campaign in his time in the agency ...
VIDEO: Sorrell talks 'horizontality', frenemies and his new tech alliance
25 Apr 2012 | by Daniel Farey-Jones
for pulling together all WPP's businesses to work together, "because clients don't hire agencies but people ...
Reggae Reggae Sauce brought to life in Aardman TV ad
16 Apr 2012 | by Arif Durrani
to other condiments Creative agency: JWT London Executive creative director: Russell Ramsey Creative ... Neves TV producer: Denise Connell Planners (creative agency): Claire Jackson and Harvey Cossell Account director: Dan Duffett Account manager: Patrick Netherton Media agency: ZenithOptimedia Media ...
Martin Sorrell gets in touch with his softer side with Valley Girl Show
11 Apr 2012 | by Staff
an established company kicking and screaming into the 21st Century", and admits when he acquired ad agency JWT he ...
BETC London lands Livingstone's mayoral campaign account
10 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
BETC London, the agency behind Mayor of London candidate Ken Livingstone's campaign posters, has...that enthusiasm." The agency created a viral for the Livingstone campaign, called 'Poor Boris', showing ...
WKD takes blokes to the gym
03 Apr 2012 | by Maisie McCabe
The ad shows three men riding exercise bikes and watching women doing an aerobics class. The men cycle very quickly whenever the women turn around, but then slow down as soon as they look away. The ad was conceived by Craig Buzzel at integrated creative agency Big Communications and was directed ...
Irn-Bru signs up to YouTube's TrueView ad format
29 Mar 2012 | by Sarah Shearman
. There are three 30-second in-stream Irn-Bru ads in total on YouTube repurposed from TV ads by The Leith Agency ... . Michael Kinlan and Mark Davies, joint deputy creative directors at The Leigth Agency, were the lead ... . Dara Nasr, head of agency sales, YouTube and display, Google said the YouTube campaign is "a great use ...
Bacardi films celebrate brand's 150 years
13 Mar 2012 | by Daniel Farey-Jones
The trio of 60-second films cover the birth of the Cuba Libre cocktail, the origins of the brand's bat logo, and Bacardi s invitation in Prohibition-era America to "come to Cuba and bathe in Bacardi rum". They were created by New York creative agency Johannes Leonardo, which took over the global ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
