Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
writer Mark Davies and art director Michael Kinlan from Leith agency worked on the campaign, while ...
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Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...
'Bigger. Fatter. Gypsier.' ad complaint could get second chance
15 May 2012 | by Maisie McCabe
and characterisation." The ad campaign, which was created by Channel 4 s in-house agency 4Creative, showed an image ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
An official reveal trailer for videogame 'Call of Duty: Black Ops 2' has entered the chart in second position, after receiving 45,817 shares this week. The film, created for Activision by agency 72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly ...
Lush ad banned over claims that reptile trading was driving species to extinction
09 May 2012 | by John Reynolds
, all proceeds from sales of the Lush Chameleon would go to the Animal Protection Agency (minus VAT ... Protection Agency (APA) said sales promotion was part of a campaign to raise awareness of important animal ...
The National Trust turns to Facebook for Great British Day Out
01 May 2012 | by Sarah Shearman
subscription. Last month, it appointed 18 Feet Rising as its ad agency, tasked to develop an overarching ...
BBC prepares Olympic Torch ad campaign with Elbow soundtrack
30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
, into the main agency , while at the same time, recruiting Jon Sharpe, the former chief digital officer at M C ... executive Richard Exon left the agency in September last year to launch their own start-up . However, Collins oversaw the account and the creation of the current campaign in his time in the agency ...
MediaCom scoops top Clear Channel award
26 Apr 2012 | by Philip Smith
agencies to rethink their approach to campaign planning." Each winner landed a 1,000 prize. In addition ...
C4's Undateables campaign escapes investigation
19 Apr 2012 | by Maisie McCabe
-house creative agency 4Creative, the ASA decided not to investigate. A spokesman for the ASA said: "We ...
Which Olympic sponsor ads are most shared?
18 Apr 2012 | by Ben Hall
The ad, created by agency Sid Lee and featuring David Beckham, inspired nearly 22,000 Facebook shares and was mentioned in 16 blog posts. BMW has been perhaps the most successful of the sponsors with three appearances in the top 10 chart. The three ads from BMW managed a total of 21,355 shares ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
