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The win is the first for the agency since McCann Worldgroup acquired Meteorite in November last year and merged it with MRM. MRM Meteorite won the account following a pitch, after a statutory ... by MRM Meteorite's fellow Interpublic agency DraftFCB, which did not repitch for the business ...
The agency won the pitch, which kicked off in January, in a final shoot-out against Proximity London. The business was previously handled in-house. The appointment does not affect the retailer's creative account with MWO, which has handled the business since 2008. PAA will be responsible ...
Wickes, the DIY retailer, is looking for an agency to handle its CRM business....A number of agencies have already been in discussions with the company regarding the account, and pitches are due to take place later this month. The successful agency will be responsible for handling ... is the incumbent on Wickes' advertising business. Earlier this month, the agency launched a series of TV ads ...
Superdrug is searching for a CRM agency to handle the launch of its first reward scheme....agency that can design campaigns, work within our brand guidelines creatively, segment, execute ... ." Superdrug also works with advertising agency HMDG, point-of-sale agency APS, and PR agency ZPR ...
My-wardrobe.com, the online fashion retailer, is on the hunt for international digital agencies...The retailer's UK marketing will continue to be handled in-house, but the brand has confirmed it is looking to appoint international agencies in the next 12 months, to ensure that campaigns in overseas markets are 'culturally specific'. It is unclear at present what the retailer's marketing budget ...
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
Clients need agencies that can see the broadest answers to problems...by clients through budgets and agency relationships denoting not a technical difference, but a tribal one. And, whereas 15 years ago, agency brands were clearly imprinted in the work they produced and were the basis by which agency selection was made, now clients are forced to take agencies apart in search ...
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply in the digital world, replaced instead by a raft of multi-purpose agencies that all "do digital". And how hard can it be? In truth, agencies are overwhelmed with digital opportunity. So much more reach ...
joining the dots between a business' activities and the audiences it seeks. Both client side and agency ... . Agencies know what they should provide, but they too are poorly structured to create it. Every agency ... marketing director as its CEO. Agencies and marketers alike will be forced to forge relationships ...
to be able to spark and then manage conversations, rather than just spark them. And a new breed of agency ... have to say to me?" but "What can you do for me?" - The successful agency will listen and learn ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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