Campaign of the Year: John Lewis
15 Dec 2011
, wisely chose to ignore the conventions of sports drink advertising. Instead, the agency drafted ...
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Bakers creates TV soundtrack just for dogs
13 Feb 2012 | by Maisie McCabe
and buying account for Bakers' parent group Nestl Purina PetCare is handled by WPP media agency Mindshare ...
Turkey of the Week - In-house/Littlewoods
01 Dec 2011
"Littlewoods held a pitch earlier this year and, instead of appointing an ad agency, took its creative in-house and made this snide little ad. It not only suggests that Santa Claus doesn't exist, but shows small children rating their mothers' worth on the basis of the flashy presents they've bought ...
Who'll be serving a turkey for Christmas?
01 Dec 2011
and what I hope to be true of Christmas. Hats off to the client and agency. They may have just gained a ...
Claire Beale: Can John Lewis save adland this Christmas?
17 Nov 2011 | by Claire Beale
recession only makes the client and the agency look even more assured. Talking of Turkeys, TBWA ...
Tesco fails to get Asda price-guarantee ad banned
31 Aug 2011 | by John Reynolds
" The Advertising Standards Agency (ASA) received the complaint in March. The ads, which were created in-house, ran ...
Ikea recognised as Cannes Advertiser of the Year
17 May 2011 | by Sara Kimberley
decentralised structure and strong relationships with many different kinds of agencies, has been hugely ... and an enviable willingness to allow its agencies to truly flex their creative muscles. We congratulate both Ikea and its many agencies across many countries on this well-deserved honour." The brand works with a ...
Specsavers' astronaut TV ad takes off
02 May 2011 | by Sara Kimberley
director was Steve Loftus. MEC was the media agency. Graham Daldry, Specsavers Creative's creative ...
Downing Street tabby Larry headlines new Whiskas press ad
16 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
The ads are running in today's (Wednesday) issues of The Sun and the Daily Mail. They feature Larry sitting atop a wall, which has an image of the Downing Street street sign on it. The ad, created by design agency Juice Creative, features the text: "Good luck in your new home, Larry ...
Close-Up 1: Who grabbed Super Bowl chance and ran with it
11 Feb 2011
these were probably among the most successful. Volkswagen and its agency Deutsch did a wonderful job with two ... and their agencies. What you do with it is up to you. Duncan Milner is the chief creative officer of TBWA ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
