The pitch is being handled by Littlewoods' online marketing department. The company previously used the WPP agencies Neo@Ogilvy and MediaCom North to handle the activity, but moved its account in October 2007 to Unique Digital, whose parent company Syzygy is part-owned by WPP, as it increased its ...
The AAR is drawing up a shortlist of agencies to pitch for the business. Adam Eve previously handled the account, after securing the launch campaign for Westfield London in March 2008. The agency ... opportunity for a truly innovative creative agency to work on an integrated advertising campaign for two ...
Carat is the media agency of record for Arcadia Group, which merged Bhs into its operations last year. The previous incumbent was MPG, which resigned the account in August 2009. Arcadia Group hired ... after a pitch against undisclosed agencies in November last year. Grey's first task was to create a ...
, Wallis, Burton and Dorothy Perkins fashion brands after a pitch against undisclosed agencies....Grey's first task will be to create a number of seasonal campaigns for the stores in a bid to increase sales and footfall in the run-up to Christmas. The campaigns, which will promote the five brands separately, will run across TV, print and outdoor channels.The appointment of an advertising agency follows a ...
LONDON - Ladbrokes, the UK bookmaker, is on the hunt for an agency to handle its digital...The review is in the early stages, and the company has approached digital shops with a view to holding a pitch over the coming months. Ladbrokes works with a number of digital agencies on a project-by-project basis, including Gyro International, Archibald Ingall Stretton and Play London. The company uses M C ...
The agency will produce a TV, outdoor and print campaign, set to break in the run-up to Christmas, aimed at positioning the SLR point and shoot hybrid as the ideal camera for people who enjoy photography. The appointment of Team Saatchi will come as a blow to The Red Brick Road, which won the Japanese camera brand ...
LONDON - Bluewater is seeking a direct agency to handle its customer relationship marketing....Lend Lease Retail and Communities Group, which owns the shopping centre in Kent, has contacted agencies with a brief to increase repeat visits and attract new customers. The winning agency will develop ... iblink, the consumer specialist agency. ...
The online glasses retailer has also appointed MNC to handle its media buying. Both pitched against undisclosed agencies to win the business. Glasses Direct handles its advertising and media planning in-house, although it has previously used the advertising agency Albion, which it appointed ...
The agency, which already handles advertising duties for Cuprinol, another AkzoNobel brand, was appointed without a pitch. Farm was the previous incumbent on the Polycell business, which it won in 2006 ... campaign will break before the end of the year. The agency's most recent work for Cuprinol was a TV ...
The PHD Group agency has added the 3 million media account for the main Game retail brand to the 2 million account for its sister company Gamestation, which it has worked on since 2006. MJ Media previously handled the Game account, but the decision to consolidate follows the creation of a new marketing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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