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Mindshare retains Unilever media buying in the US

that we are working with the best agencies to deliver our ambitions. "The exercise is also in line with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...

Durex lube online ad gives complaints the slip

the agency has suggested McCann Milan originally created the ad. The voiceover stated: "Feel more ... -sync". It is also looking to enhance its global digital presence and is currently searching for a digital agency ...

Glue Isobar wins AkzoNobel DIY digital creative account

The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands ... for the global redevelopment of dulux.co.uk. The agency will be responsible for delivering digital strategy ... on the consolidated business as the client previously worked with agencies on a project basis. The agency's first ...

Unilever campaign celebrates feet, the 'unsung heroes'

The ad shows how hard-working feet can be, with footage of ballet dancers, soldiers in the trenches, a marathon runner, a man walking home through snow and a woman wearing strappy high heels. It was made by Lowe and Partners agency Ponce Buenos Aires, the ad agency behind 'The Cleaner' campaign ...

ASA appoints P&G's Donnelly and Sainsbury's Bookbinder

-operation with advertisers, agencies and media owners who are committed to observing the Advertising Codes. Follow Arif ...

Hunter and bear return for TippEx

'Hunter and bear's 2012 birthday party' is created by the same agency, France's Buzzman. It again presents people with a surreal world in which TippEx figures as a device for allowing different ... for them to go to, with 46 different scenes available. The agency team included creative director ...

Unilever rolls out 'Flush of Fortune' game for Domestos brand

digital agency of record for its Domestos bleach brand in October last year, following the launch of its ...

Sanex ad banned for natural ingredient implication

The television campaign, which ran in October, featured naked people applying coloured substances to their bodies. It is not clear whether it was created in-house or by an agency. The ad began with a voiceover that stated, "we put so many different chemical ingredients onto our skin", before cutting to a woman using ...

Unilever launches 'Breaking News' campaign for Lynx Attract

of the month . Credits Creative Agency: Razorfish Executive Creative Director: Sean Chambers Copywriter: David Cadji-Newby Agency Producer: Nicole Saganice Media Agency: Mindshare Europe Production Company ...

Reckitt Benckiser prepares ad campaign for Finish Quantum launch

ad had been tested in the top 15% of Millward Brown, the global brand research agency s testing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.