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Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant...The agency will be responsible for the digital strategy across the entire Sure portfolio, which ... the connections between the brands and their consumers. The agency will work on the brand out of its New York ... is not affected by R/GA's appointment, according to an Iris spokeswoman. The integrated agency works on Sure ...
The multinational has appointed digital agency R/GA to handle global campaigns for Sure, known as Degree in the US and Canada, and Rexona in most other markets. The agency will aim to drive a new model of consumer engagement for the brand. Unilever currently produces digital activity for Sure on a ...
on the branding opportunities it offers. Adam Graham, chief executive of digital-focused agency Weapon 7 ... agency Lean Mean Fighting Machine, warns that while Twitter s enhanced pages offer a more overt branding ...
The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity. The activity will run alongside London Fashion Week, which starts on Friday (17 February) and runs until Wednesday (22 February). The brand's first pop ...
and buying account for Bakers' parent group Nestl Purina PetCare is handled by WPP media agency Mindshare ...
\London. The appointment will strengthen the agency s existing relationship with GSK, which involves advertising for brands ... into broader content creation with the launch of a ten-minute film by the creative agency Kids Industries ...
by sports marketing activation agency JMI. Francois Renard, global brand vice-president for Clear, said ...
Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... , Alton Towers The Rabbit Agency, #myeurope bmibaby's instagram campaign Media ... Saint@RKCR/Y R, Twitter knitter The Rabbit Agency, #myeurope bmibaby's instagram campaign ...
at InterContinental Hotels Group. The firm is now planning a full roster review of its agencies, which could lead to a raft of new agencies coming on board. Blue Rubicon, Cirkle, GolinHarris and Edelman are on its ...
The brand has appointed experiential agency Closer to handle the activity, which will run at family-focused festivals Cornbury in Oxfordshire, Latitude in Suffolk, and Camp Bestival in Dorset. The activity will feed into Ecover's 4m brand campaign launched earlier this month . The campaign includes ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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