The first day of Media360 included a number of keynote sessions and seminars with leading figures from media agencies and owners. Speakers included: Adam Freeman , executive director , Guardian News and Media ; Marc Mendoza, CEO, MPG Media Contacts; Bruce Daisley, sales director, You Tube ...
was booked by Publicis Group media agency ZenithOptimedia with its Aegis joint venture specialist Meridian Outdoor and Aegis out-of-home agency Posterscope. Booked through outdoor media owner JCDecaux, activoty ...
McDonald's runs an offer for a free coca-cola glass, advertising in The Sun. The giveaway follows similar offers which have proved successful for the fast food branch as customers aim to collect the set. The Guardian's piece on Greggs , on which follows the appointment of a new PR agency ...
agency to handle its account worth 5m . Sandals makes a comeback on The Daily Telegraph cover with a ...
Outdoor media owner Clear Channel and WPP out-of-home agency Kinetic tested digital ads from the washing detergent brand Surf by BBH, American Express by Ogilvy, Lloyds TSB by RKCR/Y R and a fourth unnamed advertiser to determine which ads consumers engaged with most. The research used new face ...
LMFM 8. BMW Z4 Z4 paintbrush Dare 9. Sony Playstation Killzone 2 Agency Republic 10 ...
in August. Leo Burnett leads the ad agencies vying for prizes, with five shortlisted entries for Shelter ... . Entries were open to professional photographers and agency creatives who responded to an advertising brief ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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