Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...
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Non-sponsor Nike is brand most associated with Olympics
15 Feb 2012 | by Matthew Chapman
-performing Olympic sponsor and rival Adidas, according to new research by digital agency Jam....Research on web buzz carried out by BrandWatch, commissioned by digital agency Jam from 1 December to 7 February, shows that Nike is dominating conversations on the internet, with 7.7% of the conversations about the Olympics associated with the brand. By contrast, Adidas is only pulling in 0 ...
Adwatch (Oct 19) - Top 20 recall: Halifax
19 Oct 2011 | by Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO
skip to table So, finally, Halifax is back. After the radio-station debacle and then a long hiatus while it chose a new agency, some fresh creative work has emerged. The idea is for Halifax ... Adwatch (October 19): Top 20 recall Latest Oct-12 Brand Agency/TV Buyer Recall ...
New business leagues (14 October 2011)
14 Oct 2011
Each week Campaign publishes the agency new business rankings across the creative, media, digital and direct marketing sectors. The attached table ranks agencies according to how much business ... during the year, but a look back at previous weeks will give a snap shot of how agencies were doing up ...
Adwatch (Oct 12) - Top 20 recall: Moneysupermarket
12 Oct 2011
(October 12): Top 20 recall Latest Oct-05 Brand Agency/ TV Buyer Recall rank ...
Adwatch (Oct 5) - Top 20 recall: Barclays
06 Oct 2011 | by Neil Dawson, Chief executive, BETC London
. Adwatch (October 5): Top 20 recall Latest Sep-28 Brand Agency/TV Buyer Recall ...
Adwatch (Sept 7) - Top 20 recall: HSBC aims for peace of mind
07 Sep 2011 | by Giles Hedger, group chief strategy officer, Leo Burnett
recall Latest Aug-24 Brand Agency/TV Buyer Recall rank ...
Apple, Sony and M&S 'most defining brands' of today
24 Aug 2011 | by Alex Brownsell
in the UK today, according to a survey by research agency BritainThinks.
Adwatch (4 May) - Top 20 recall: Direct Line tries a new approach
04 May 2011 | by Kate Waters, Strategy Partner, Now
Latest Apr-20 Brand Agency/TV Buyer Recall rank % 1 -1 ...
Adwatch (20 April) - Top 20 recall: NatWest aims to be helpful
20 Apr 2011 | by Sid McGrath, Planning partner, Karmarama
and vaguely relevant, they may just believe it. I've worked with several agencies that have rejected ... 't lie to me. Adwatch (20 April) Top 20 recall Latest Apr-13 Brand Agency ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
