Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
the business after pitching against Ogilvy Mather. However, another WPP agency, Mindshare, has since ...
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Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus ...
PAA lands Investec private banking account
17 May 2012 | by Sara Kimberley
The agency won the new account after a pitch handled by Oystercatchers. Investec has not worked with a direct marketing agency in the past. PAA will be responsible for helping to expand the financial brand's private banking division with a big focus on loyalty marketing. Until now, the bank has ...
Quiet Storm wins Claims Direct task
10 May 2012 | by Sara Kimberley
The agency picked up the business after a pitch process that began in March. It is thought Quiet Storm will boost Claims Direct's advertising activity over the next year to cut through the competitive compensation claims market. All Response Media continues to handle the media planning ...
Financial Services Compensation Scheme reviews ad account
10 May 2012 | by Jeremy Lee
The Financial Services Compensation Scheme is looking for an agency to handle its advertising...It has issued an RFI inviting agencies to pitch for the business, which has been handled by McCann Manchester since it won a pitch in 2010 against Leo Burnett and Rainey Kelly Campbell Roalfe/Y R. McCann created an awareness campaign that featured a series of stop-motion clay animation characters ...
WPP lands global Bank of America ad and branding account
04 May 2012 | by Daniel Farey-Jones
. At this stage it is not clear which WPP agencies will be involved in the Team set-up, though the holding company s brand agency Brand Union already handled some work for the client. Hill Holiday has retained ... assignments", according to Bank of America. Publicis Group media agency Starcom USA will continue to handle ...
The Corner scoops Orbis ad business
03 May 2012 | by Ian Darby
Orbis, the international fund management company, has appointed the start-up agency The Corner...The agency won the account after a pitch process handled by AAR. Other agencies competing for the business were Isobel, Johnny Fearless and St Luke's. Sources suggested that Orbis indicated in the pitch brief that it intends to spend 7 million across digital and traditional channels on building a new ...
Agencies line up for LV= digital account
26 Apr 2012 | by Maisie McCabe
The appointed agency will be responsible for all of LV= s digital marketing services, including e ... activity" and confirmed agencies have already been contacted through the intermediary Creativebrief. Harvest Digital intends to repitch for the business. The LV= media agency, Carat, and the brand ...
RBS Group consolidates digital into M&C Saatchi
26 Apr 2012 | by Sara Kimberley
main consumer banking brands into its above-the-line agency, M&C Saatchi....The agency captured the account after a competitive pitch against RBS s digital roster agencies and will now handle all digital activity including display, mobile, apps, websites and e-mail for both the NatWest and RBS brands. The move is a blow to the incumbent, Glue Isobar, which was handed ...
Direct Line Group seeks shop for DM task
19 Apr 2012 | by Sara Kimberley
Direct Line Group is searching for an agency to handle a new direct marketing account across its...The RBS Insurance-owned brand is using the intermediary Sage Canary to handle the review and an RFI has been issued to a number of agencies. The appointed agency will be responsible for handling ... the review would not impact on the agency's work as it will involve appointing a shop to work on new combined ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
