Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
Search results for Agency
Search filters:
By Publication
- marketingmagazine.co.uk
By Industry Sector
-
Financial Services
Click 
to remove filters
Add Search Filters:
By Channel
- Ad campaign (25)
- Agency (19)
- Digital marketing (43)
- Direct Marketing (24)
- Marketing (225)
- More...
- Media (23)
- New Business (10)
- Research & Data (17)
- Less...
By Industry Sector
- Banks / Building Societies (57)
- Corporate (12)
- Credit (21)
- Insurance (42)
- Investments (7)
By Media
- Video (15)
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed the scalps of most of the big shops, but there was one sexy UK agency it had never once beaten ... with the spoils. So when a big airline account narrowed its list down to just these two, my old agency threw ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
Amex rolls out first SMS-interactive billboard
08 May 2012 | by Alex Brownsell
The billboards rolled out this week across main London terminal train stations. They have been created by production company Grand Visual and agency OgilvyOne UK, and will run on JCDecaux Transvision screens until mid-June. Members of the public are invited to send an SMS containing their name ...
FindaProperty and Halifax launch home finder app
08 May 2012 | by Matthew Chapman
Augmented reality technology integrated into the app allows homebuyers to view properties available to buy in the surrounding area. It also offers additional information and advice about taking out a mortgage. Mobile agency Grapple created the Halifax home finder app, which is available ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
down the commentary or question the ads in light of negative reaction, marketers and ad agencies would ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
advertisers and agencies, and to help drive the commercialisation of the business. One of her first moves ... : On the Client Council that I started a year ago there are eight CMOs and six agency CEOs. I mix them up. I ...
Bupa marketer McAnena departs to set up consultancy
03 Apr 2012 | by Alex Brownsell
McAnena departed Bupa last month after a three-year tenure, which included overseeing the relaunch of the brand under the strapline Helping you find healthy . It is not yet known whether Bupa will seek a replacement for McAnena, who joined from PepsiCo. She previously held senior roles at Unilever, media agency ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a...at PAA and the agency s senior copywriter Jon Leney. Click to enlarge ...
Additional Information
Campaign Jobs
- Account Managers - Branding Royds Raphael £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
- Brand Strategist Royds Raphael Salary/package is negotiable and generous, London
- Promotions Executive Xchangeteam £26000 - £28000 per annum, City of London
- (SAS/ SQL) Senior Insight Analyst, £45, 000 Harnham Search and Selection £40000 - £45000 per annum, London
- Creative Artworker - Soho 25 - 30K The Industry Club London Ltd 25 - 30K, Soho, London
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
