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Ptarmigan, an independent financial agency, won the business after a two-way shoot-out against agency The Gate. The creative review is understood to be ongoing. Friends Provident started a brand ... for seven years, repitched for the Aegon business in November against four undisclosed agencies. London ...
LONDON - Independent digital agency Profero has landed the search and digital media account...Profero beat incumbents Isobar and search agency Spannerworks to win the business, which also ... offshore operations in the New Year. The agency will run the account through its Performance division ... and Sydney. The agency will exploit this international reach to attempt to gain online customers for HBOS ...
LONDON - Banking group HBOS is seeking an agency to handle digital media and search activity...The group has approached media agencies with a commission to run paid search, search engine ... under one roof, ahead of a major online marketing push in early 2008. UK agencies have been asked to pitch for the business, with a result expected before Christmas. HBOS has previously used agencies ...
Independent financial agency Ptarmigan Media, which has held the account for seven years, repitched for the business against four undisclosed agencies. Aegon kicked off a media review in October ... agency in the UK. According to Nielsen Media Research, it was the largest buyer of investment advertising ...
Media Week can reveal that ZenithOptimedia Group, comprising media agencies ZenithOptimedia and Zed, won the business after a final shoot-out against Omnicom s PHD. BGL kicked off a media review ... agencies: ZenithOptimedia Group and PHD. ZenithOptimedia Group declined to comment when contacted ...
agencies....under one roof, with the agency already handling pay-per-click for Beatthatquote.com, will strengthen the marketing push, Gillespie said. He added: There is one agency for buying across both TV and search, which ... response agency, and this deal is all about direct response and return on investment, he said. ...
LONDON - Media agency Zed has brokered a deal for Zurich to be one of the first advertisers
brand advertising. Andrew Burgess, managing director of Equi=Media, said the agency had picked up ...
Research put media spend at £7m a year, although one agency source estimates the budget could rise ... the advertiser's decision to centralise the work into one agency. Previously P G's digital media buying was handled by Publicis-owned Starcom and its sister agency ZenithOptimedia. Both Capital One and Starcom ...
sister agency Outrider, part of Mediaedge:cia....MediaCom, the parent agency of Media.Com, already holds the offline account for the three RBS insurance brands. The business has moved without a pitch process, and marks the first time Media.Com has ... , which is a high-profile agency in the US, counts Xerox, Colgate-Palmolive and Transport for London among ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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