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Hush Puppies appoints Coffin on Cake PR to launch men's footwear range

Coffin on Cake PR has been brought in to handle press office activity for the new AW12 range, plus implementation of a fully integrated and strategic comms campaign. The agency will handle social ... said: We required a PR agency that had a proven track record of meaningful results across integrated ...

Yelp signs up Brands2life to make impact in British market

facing, the brief is the first given to an agency in the UK and is focused on boosting awareness of the brand. The agency team is being led by director Alex Williams and will report to Yelp s European PR ...

The joy of sex marketing

Jordan, managing director of branding agency Calling Brands , who has previously worked on activity ...

Rooster called in to promote daily deals market conference

The agency won the ongoing retainer brief following a competitive pitch, with the initial focus on the summit moving to promoting organiser Stavros Prodromou as an expert in the field. The event is set to bring together a range of industry players from across Europe, including UK brands Living Social ...

Electrolux reviews £25m ad business

The company, which owns brands including AEG and Zanussi, has issued an RFI to agencies. The winning shop will create brand advertising and product launch campaigns for this year and 2013. The deadline is 10 February and agencies shortlisted will be invited to a briefing in Stockholm, where ...

Krow wins pan-European Le Creuset account

The agency won the business after a competitive pitch, which kicked off in November last year ... s and the early part of the last decade when TBWA\London was the incumbent. In 2001, the agency ... from the start as an agency that not only had great creative talent but was passionate about cooking ...

Asda reviews public affairs ahead of major 2012 expansion

The UK's second biggest supermarket chain is currently deciding between three agencies where to place its government relations business, having had TLG on board for four years. It is understood that the agency shortlist includes TLG. Like its competitors, Asda faces numerous governmental and legislative ...

Honey Monster owner Raisio shortlists agencies for consumer account

Raisio, which took on the Honey Monster brand behind Sugar Puffs early last year, is holding a review of its PR arrangements. It is believed that after initially contacting a range of agencies, the list has been narrowed down for what will be a year-long brief focusing on consumer-facing PR ...

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

agencies. You risk cutting costs and growth. NO - JAMES MURPHY, FOUNDING PARTNER, ADAM EVE ...

Meantime Brewing brings in Hope & Glory as part of expansion plans

s beers. It will also see the agency offering support for the Old Brewery Restaurant in Greenwich and the Greenwich Union, the micro-brewery restaurant and pub owned by the brand. The agency appointment comes ... will particularly seek to associate with food and culinary leaders. The agency is also planning a campaign ...

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