Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
. Strategy and plan Maxim targeted national journalists and news agencies to secure their attendance ...
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Daily deal site DiscountVouchers.co.uk hires Rooster PR
25 May 2012 | by Sara Luker
not consider before receiving the DiscountVouchers.co.uk newsletter. The agency will also aim to encourage ...
Casio hires Exposure for consumer drive
21 May 2012 | by Sara Luker
Exposure has been hired as the watchmaker s retained PR agency after working for the company on a project basis. The agency is charged with raising awareness of Casio s motorsport inspired Edifice range. Exposure will target men, aged 35 and upwards, who appreciate speed, reliability and precision engineering ...
Procter & Gamble consolidates Pampers European and UK comms
17 May 2012 | by Sara Luker
and UK comms for its Pampers brand into one agency as part of its drive to improve efficiency....P G is set to hand the UK work held by Fleishman-Hillard to Hill+Knowlton Strategies. It already uses the agency for the disposable nappy brand's EMEA activities. The news follows last month ... . Meanwhile, the agency has won the PR and social media account for Symington's foods, which includes Ragu. ...
iLuv calls on Clarion Communications to spread word in UK
15 May 2012
, with the agency given a one-year contract with a view to reassessing it in 12 months. Clarion Communications MD ...
PHA Media picked to promote Nicky Clarke hair styling range
14 May 2012 | by John Owens
The agency will be working with Clarke and Pulse Home Products to promote the collection, which ... , which has an agency in Manchester, sought to galvanise national coverage by focusing on an agency based in the capital. Lesley Clarke, co-founder and CEO of Nicky Clarke, said: Appointing a London-based PR agency ...
Timex hires MHP to attract young watch buyers
11 May 2012 | by Sara Luker
Watchmaker Timex has called in agency support to help appeal to a younger audience and the fashion.... The agency aims to re-introduce Timex and its range of watches to influencers as well as consumers and drive ...
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
itself, while the agency handled a press show, journalists' fittings and gifts. It also set up one ... pretty tight budget, Instinct had to stick to the basics, which it did well. Agency folk often like ...
SodaStream appoints Luchford APM for global design brief
08 May 2012 | by John Owens
The first of such collaborations with designer Yves B har, named SodaStream Source, was recently launched during Milan Design Week. The agency's wider brief extends to profiling for SodaStream CEO Daniel ... , adding that the agency would replicate its efforts with Nespresso in this respect. It s a global ...
Rosetta Stone brings in Bottle PR for London campaign
04 May 2012 | by John Owens
The brief was won following a competitive pitch and will run until August, with the agency team reporting to Katharina Schaden, Rosetta Stone PR manager for Europe. Covering 30 different languages ... . There was no agency covering the brief previously. Schaden commented that the campaign would take the company ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
