30 Mar 2012
| by John Owens
process involving three shortlisted agencies.
As part of its brief, Emanate will be working closely alongside the existing creative and media planning buying agencies Dare and Mediavest.
The pitch ...
about the appointment, Holdsworth said: 'All three agencies delivered strong presentations but Emanate ...
29 Mar 2012
| by John Owens
The agency won the brief following a pitch battle that included a trip to Geneva to meet founder Marcia Kilgore.
It has been drafted in for a consumer-facing retained brief as the company manoeuvres away from its traditional associations with toning.
The Brooklyn Brothers PR partner Laura Wood said ...
28 Mar 2012
| by Noelle McElhatton
marketers, agency leaders and Marketing at last week's WACL dinner. Here we bring you highlights from that Q...as public relations and so we became an integrated organisation . We then worked with all of our agencies ...
to organise so you're all co-located. It's not just the client but the agencies, you're all co ...
by our partners not just agencies, but we consider suppliers and media and digital companies our ...
23 Mar 2012
| by Rachel Barnes
on a night out that continues into the early hours.
The campaign is the result of Revlon's agency relationship with Y R, which picked up the account last summer. RKCR/Y R is one of the agencies behind ...
technologies and not rely on their teams or agencies. When she lived in Japan, she saw many early examples ...
22 Mar 2012
| by Alex Brownsell
Advent, hired ad agency Krow to make more of its 42-year, British heritage.
The resulting ads, which ...
for strategy at ad agency Starcom MediaVest, which created the Harveys app, says the retailer has, in the past ...
advertising alone, however. Mike Phillipson, managing director of agency Big Communications and a former ...
22 Mar 2012
| by Rachel Barnes
of our agencies on seven tips for the Olympics. One in particular I will never forget:
"The Olympics ...
in the Olympic conversation.
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Identifying mums
We challenged our agencies to develop ...
22 Mar 2012
| by Kate Magee
that are feeding opportunities in brands. There will be a transfer of skills from journalism into PR agencies ...
21 Mar 2012
| by Maisie McCabe
FitFlop, the footwear brand, has appointed Walker Media, the M&C Saatchi-owned media agency, to its...FitFlop spent 602,000 on media during 2011, according to figures from Ebiquity.
However, it is understood that the brand is planning to spend 1.2m on media over the next year. FitFlop's previous media agency was Total Media. The brand's media spend is generally split between press and outdoor and its ...
20 Mar 2012
| by Noelle McElhatton
Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a...at PAA and the agency s senior copywriter Jon Leney.
Click to enlarge
...
20 Mar 2012
| by Sara Luker
Bite Communications is tasked with ramping up the company s consumer presence by driving a targeted product review programme. The agency aims to target gadget-loving men who want to buy the device for their kitchens. Bite will run the BIBO stand at next month s Gadget Show, which more than 100,000 people ...