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Tetley picks Emanate to focus on women and differentiate brand

process involving three shortlisted agencies. As part of its brief, Emanate will be working closely alongside the existing creative and media planning buying agencies Dare and Mediavest. The pitch ... about the appointment, Holdsworth said: 'All three agencies delivered strong presentations but Emanate ...

FitFlop turns to The Brooklyn Brothers in bid to move into fashion

The agency won the brief following a pitch battle that included a trip to Geneva to meet founder Marcia Kilgore. It has been drafted in for a consumer-facing retained brief as the company manoeuvres away from its traditional associations with toning. The Brooklyn Brothers PR partner Laura Wood said ...

Marc Pritchard interview: How P&G 'cracked' social ROI

marketers, agency leaders and Marketing at last week's WACL dinner. Here we bring you highlights from that Q...as public relations and so we became an integrated organisation . We then worked with all of our agencies ... to organise so you're all co-located. It's not just the client but the agencies, you're all co ... by our partners not just agencies, but we consider suppliers and media and digital companies our ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

on a night out that continues into the early hours. The campaign is the result of Revlon's agency relationship with Y R, which picked up the account last summer. RKCR/Y R is one of the agencies behind ... technologies and not rely on their teams or agencies. When she lived in Japan, she saw many early examples ...

Furniture retail and DIY brands switch from price-led to emotive ad strategy

Advent, hired ad agency Krow to make more of its 42-year, British heritage. The resulting ads, which ... for strategy at ad agency Starcom MediaVest, which created the Harveys app, says the retailer has, in the past ... advertising alone, however. Mike Phillipson, managing director of agency Big Communications and a former ...

P&G Marc Pritchard: The full WACL speech

of our agencies on seven tips for the Olympics. One in particular I will never forget: "The Olympics ... in the Olympic conversation. Back to top Identifying mums We challenged our agencies to develop ...

Broadcast yourself: Should brands become media owners?

that are feeding opportunities in brands. There will be a transfer of skills from journalism into PR agencies ...

FitFlop appoints Walker Media to estimated £1.2m media account

FitFlop, the footwear brand, has appointed Walker Media, the M&C Saatchi-owned media agency, to its...FitFlop spent 602,000 on media during 2011, according to figures from Ebiquity. However, it is understood that the brand is planning to spend 1.2m on media over the next year. FitFlop's previous media agency was Total Media. The brand's media spend is generally split between press and outdoor and its ...

Engine Group does 'pop art' cover for this week's Marketing

Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a...at PAA and the agency s senior copywriter Jon Leney. Click to enlarge ...

Water dispenser BIBO calls in Bite to appeal to gadget-loving men

Bite Communications is tasked with ramping up the company s consumer presence by driving a targeted product review programme. The agency aims to target gadget-loving men who want to buy the device for their kitchens. Bite will run the BIBO stand at next month s Gadget Show, which more than 100,000 people ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.