Daily deal site DiscountVouchers.co.uk hires Rooster PR
25 May 2012 | by Sara Luker
not consider before receiving the DiscountVouchers.co.uk newsletter. The agency will also aim to encourage ...
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NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
help with our marketing activity. We work with Deng's sponsors and management agency to develop ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
Marketing in February. Dom Hodge, planning director at specialist music marketing agency Frukt, agrees ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
. Strategy and plan Maxim targeted national journalists and news agencies to secure their attendance ...
Casio hires Exposure for consumer drive
21 May 2012 | by Sara Luker
Exposure has been hired as the watchmaker s retained PR agency after working for the company on a project basis. The agency is charged with raising awareness of Casio s motorsport inspired Edifice range. Exposure will target men, aged 35 and upwards, who appreciate speed, reliability and precision engineering ...
18 Feet & Rising lands £3m Cuprinol business
17 May 2012 | by Anne Cassidy
The agency won the business after a pitch against DHM, The Brooklyn Brothers and The Corner in a process that was handled by Rad Consulting. 18 Feet Rising, which takes a place on the AkzoNobel roster, will now be responsible for creating a campaign to reinvigorate the brand as it looks to take ...
Procter & Gamble consolidates Pampers European and UK comms
17 May 2012 | by Sara Luker
and UK comms for its Pampers brand into one agency as part of its drive to improve efficiency....P G is set to hand the UK work held by Fleishman-Hillard to Hill+Knowlton Strategies. It already uses the agency for the disposable nappy brand's EMEA activities. The news follows last month ... . Meanwhile, the agency has won the PR and social media account for Symington's foods, which includes Ragu. ...
Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
that marketers and their agencies could do worse than follow. If you need to undertake a brand architecture ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
