10 Feb 2012
| by Alex Brownsell
agency Bartle Bogle Hegarty .
A key strand of that consistency has been its long-running strapline ...
09 Feb 2012
| by Katherine Levy
The incumbent on both the creative and media businesses, the Kent-based full-service agency Nexus ...
car and motorcycle manufacturer has yet to appoint an agency to handle its media planning and buying, but has whittled down the competing agencies to Arena Media and the7stars. UM London had also pitched ...
08 Feb 2012
| by Sarah Shearman
The car marque is in discussion with a number of digital agencies to build a centralised web platform, which will integrate its customer site with databases including logistics, stock management and ordering.
It is understood that the project is being led by Jon Gibson, Honda's European digital ...
06 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
by sports marketing activation agency JMI.
Francois Renard, global brand vice-president for Clear, said ...
03 Feb 2012
| by Alex Brownsell
The campaign, by integrated agency DCH, will be based around the strapline "Different is what we do", to focus on the brand's "grittier, urban, no-nonsense" reputation.
It follows a decision made three-years ago by parent company Fiat to phase Chrysler out of the European market ...
02 Feb 2012
| by Staff
Media, and Agency of the Year, in which it is up against AKQA and LBi.
Meanwhile, AQKA and Adam Eve ...
, Alton Towers
The Rabbit Agency, #myeurope bmibaby's instagram campaign
Media ...
Saint@RKCR/Y R, Twitter knitter
The Rabbit Agency, #myeurope bmibaby's instagram campaign ...
01 Feb 2012
| by Simon S Kershaw
Ad agencies have always had a penchant for ripping off films, whether Hollywood blockbusters
31 Jan 2012
| by Daniel Farey-Jones
'Matthew's Day Off' has been posted online and a shorter version will be broadcast on US television during the Super Bowl on Sunday (5 February). The ad was created by Honda's US agency RPA and was directed by Todd Phillips and produced by Moxie Pictures.
The full film includes several references ...
25 Jan 2012
| by Anne Cassidy
The agency won the Campaign of the Year prize at the ceremony, run by the Newspaper Marketing Agency, for the Honda executions "sweetcorn", "lightbulb" and "fish".
W+K had previously picked up the top award for its work for Nike in 2006 and Honda in 2009 .
The 20,000 cash prize was presented ...
24 Jan 2012
| by Katherine Levy
the review. He said: "We wanted a media agency partner with the sophistication to leverage global marketing ...