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Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

agency Bartle Bogle Hegarty . A key strand of that consistency has been its long-running strapline ...

The Red Brick Road wins £8m Suzuki account

The incumbent on both the creative and media businesses, the Kent-based full-service agency Nexus ... car and motorcycle manufacturer has yet to appoint an agency to handle its media planning and buying, but has whittled down the competing agencies to Arena Media and the7stars. UM London had also pitched ...

Honda plots to overhaul customers' online journeys

The car marque is in discussion with a number of digital agencies to build a centralised web platform, which will integrate its customer site with databases including logistics, stock management and ordering. It is understood that the project is being led by Jon Gibson, Honda's European digital ...

Unilever personal care brands sponsor British Lotus F1 Team

by sports marketing activation agency JMI. Francois Renard, global brand vice-president for Clear, said ...

Chrysler re-launches with £10m Super Bowl campaign

The campaign, by integrated agency DCH, will be based around the strapline "Different is what we do", to focus on the brand's "grittier, urban, no-nonsense" reputation. It follows a decision made three-years ago by parent company Fiat to phase Chrysler out of the European market ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... , Alton Towers The Rabbit Agency, #myeurope bmibaby's instagram campaign Media ... Saint@RKCR/Y R, Twitter knitter The Rabbit Agency, #myeurope bmibaby's instagram campaign ...

CREATIVE STRATEGY: Flaming Ferraris all round for Honda's 80s tribute

Ad agencies have always had a penchant for ripping off films, whether Hollywood blockbusters

Honda courts grown-up Ferris Bueller fans

'Matthew's Day Off' has been posted online and a shorter version will be broadcast on US television during the Super Bowl on Sunday (5 February). The ad was created by Honda's US agency RPA and was directed by Todd Phillips and produced by Moxie Pictures. The full film includes several references ...

W+K Honda campaign lands top Anna award

The agency won the Campaign of the Year prize at the ceremony, run by the Newspaper Marketing Agency, for the Honda executions "sweetcorn", "lightbulb" and "fish". W+K had previously picked up the top award for its work for Nike in 2006 and Honda in 2009 . The 20,000 cash prize was presented ...

Carat lands $3 billion global GM media

the review. He said: "We wanted a media agency partner with the sophistication to leverage global marketing ...

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