Citroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
to stand out from its competitors." The campaign was developed with CRM agency The Listening Company ...
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to stand out from its competitors." The campaign was developed with CRM agency The Listening Company ...
, a dedicated microsite, online ads and social-media activity. Shopper marketing agency B Street ...
by sports marketing activation agency JMI. Francois Renard, global brand vice-president for Clear, said ...
The campaign, by integrated agency DCH, will be based around the strapline "Different is what we do", to focus on the brand's "grittier, urban, no-nonsense" reputation. It follows a decision made three-years ago by parent company Fiat to phase Chrysler out of the European market ...
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plans, data is again key. In the words of Richard Marshall, founding partner of agency TMW: "In order ... ". It's fertile ground for direct marketing agencies. Many of those that came of age in an analogue ... . Even digital agencies are trying their hand at direct, as with Albion launching Albion Cell , while ad ...
The car manufacturer is expected to send out a request for information to agencies over the next two weeks as part of a statutory review process. Vauxhall has worked with incumbent agency Draftfcb for the past seven years, after the agency won the account in a pitch. Draftfcb recently captured ...
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