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Campaign Viral Chart: Nike interactive ad nets first place

Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

An official reveal trailer for videogame 'Call of Duty: Black Ops 2' has entered the chart in second position, after receiving 45,817 shares this week. The film, created for Activision by agency 72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly ...

Jaguar to air Homeland-themed ad

convertible sports car next spring. David Amodio, agency principal at Channel 4, said: "Sometimes ...

Unilever tops 2012 Marketing Society Awards nominations

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

Which Olympic sponsor ads are most shared?

The ad, created by agency Sid Lee and featuring David Beckham, inspired nearly 22,000 Facebook shares and was mentioned in 16 blog posts. BMW has been perhaps the most successful of the sponsors with three appearances in the top 10 chart. The three ads from BMW managed a total of 21,355 shares ...

Audi presents brand manifesto in global campaign

The ad, by German ad agency Kempertrautmann, uses a series of clips to showcase new technologies being developed by the Volkswagen-owned marque, including its 'e-tron' electric vehicle programme, its 'ultra' lightweight vehicle development, and its 'connect' in-car digital products. A voiceover ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...

Chevrolet 'under the blue arch' by Goodby, Silverstein & Partners

The agency teamed up with Randall Einhorn, the director of The Office and Modern Family , to produce a series of 30-second spots that take on the flavour of a sitcom. ...

Global's Classic FM in £1m deal with Nissan

on the programme between 9am and 10am. The creative work has been devised by ad agencies TBWA\ and DNA ...

Jaguar unveils global 'alive' strategy

The campaign, by agency Spark44, part-owned by Jaguar Land Rover, introduces the luxury marque's "alive" brand positioning, which targets "contemporary and open-minded, sophisticated and daring" consumers. The campaign's "machines" TV ad has already rolled out in a number of markets. It explains ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.