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Jaguar steps up social media strategy to boost innovation

of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Taxi app Hailo calls in Surname & Surname for consumer drive

Hailo, the black cab app, has called in agency support to ramp its consumer presence in London...The app firm has hired Surname Surname, the consumer brand agency offshoot of Blue Rubicon, to handle its consumer PR. Hailo was founded by three London black cab drivers and is backed by Accel ... s largest app-based taxi networks. The move to hire agency support comes as Hailo is facing increasing ...

Lucre to lobby for improved child travel safety for BubbleBum

BubbleBum, a blow-up seat which sells in 24 countries, has brought the agency in to lobby legislators alongside road safety charity Brake. They plan to persuade MPs to close legal loopholes ... of 12 unless they meet a height requirement. The agency also takes on press office and social media ...

The AA calls £7 million advertising review

with a number of agencies on specific advertising projects, including McCann London and DCH. The AA ...

Jaguar Land Rover lobbying work up for grabs

Jaguar Land Rover is repitching its lobbying agency work as its global public affairs director...The vehicle manufacturer owned by Tata Group held pitches last Friday for its public affairs business, currently held by Hanover. The agency provides ongoing strategic counsel and public affairs support for Jaguar Land Rover, focusing across political parties and Whitehall. The pitch process ...

Hertz calls review of £10 million pan-Euro media

The car-rental company has issued RFIs via the marketing strategist Procurian and agencies have been invited to submit initial information online. Initiative, the incumbent, won the account ... is looking for a global PR agency to handle the brand s corporate reputation around the world. Hertz ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...

Honda hands online relaunch brief to LBi

The agency landed the business after a pitch process and will work on relaunching Honda's web presence in 22 countries, including the UK. Honda is looking to create a more engaging online experience ... to experience its cars, motorbikes and power equipment. The agency's brief is a new one but Honda has ...

Honda seeks social media agency to create 'fun' online presence

Car giant Honda UK is on the hunt for a social media agency to help open up customer conversations...Honda is seeking a digital and creative social media agency that can work alongside the in ... executive at Honda UK, said: I want the chosen agency to work with me to revamp and refresh our social media strategy and platforms. The agency must be able to think creatively and be able to create one ...

VCCP wins global McLaren ad brief

The agency triumphed in a three-way shoot-out involving The Brooklyn Brothers and Leagas Delaney. JWT had been knocked out at an earlier stage. McLaren Automotive called the pitch, which was handled by Oystercatchers, in November last year in a bid to challenge its rivals Ferrari, Lamborghini ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.