to remove filtersBrand Health Check: Honda
14 Apr 2010 | by Jeremy Lee
, if never far behind. Fast-forward to today and, despite the best efforts of its advertising agency, Wieden ...
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Profile: Making his marque
20 Apr 2010 | by Alex Brownsell
footfall,' he says. Giving full creative licence to ad agency Bartle Bogle Hegarty, Duffy set about ... the content online to a website designed by digital agency Razorfish. 'There is a commitment to video as a ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
Clarke, chief creative officer at digital agency LBi. Ironically, the increasing refinement of brands ... spend from the more reticent sectors,' says Rhys Williams, managing partner at digital agency Agenda21 ... agency LBi. Similarly, a surplus of inventory means online rates have fallen, explaining apparent ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
%. Sean Meikle, managing partner at media agency PHD, warns that brands will pay for short-term cuts ... , commercial director at outdoor agency Kinetic, says the decrease has mainly been driven by price deflation ... with adspend increasing by 4.9% year on year. Media agencies suggest that 2009 was the year when cinema truly ...
Special report: Experiential - From live to LOUD
17 Feb 2010 | by Robert McLuhan
areas, thanks to its complementary nature,' says Hugh Robertson, managing partner at experiential agency ... people want to share. At a roadshow run by agency TRO to promote Vauxhall's latest Astra model ... ,' says Bruce Burnett, managing director of i2i. 'Now the event has a life of its own.' The agency ...
The Work
08 Feb 2010
Nike True City Agency: AKQA Brief Last summer Nike re-released its classic AirMax1 shoes ... . In an effort to reflect the original AirMax1 design inspiration, Nike asked agency partner AKQA to devise a ... . In an effort to resolve this situation, the agency devised Nike True City, giving iPhone users access to a live ...
BMW reviews UK advertising account out of WCRS after 29 years
03 Dec 2009 | by Staff
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing...WCRS, now part of the Engine Group, won the BMW business in 1980. Agencies have already been approached regarding the brief. Earlier this month, the German-owned car marque became a tier-one sponsor of the 2012 Olympic Games. BMW said it will use the sponsorship of the Games to focus attention on its most ...
Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
account manager at digital direct agency Cheeze. 'This sets the standard and can trigger brand ... other channels,' says Andreas Pouros, chief operating officer of search-engine marketing agency ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
agencies and media buyers rubbing their hands, as BSkyB increased its spend 57.9% to 114.9m, and Virgin ...
Car marques plot low-cost ranges
02 Dec 2008 | by Alex Brownsell
director at branding agency Fitch, agreed that the current decline in sales of new cars is forcing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
