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The campaign, by integrated agency DCH, will be based around the strapline "Different is what we do", to focus on the brand's "grittier, urban, no-nonsense" reputation. It follows a decision made three-years ago by parent company Fiat to phase Chrysler out of the European market ...
Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... , Alton Towers The Rabbit Agency, #myeurope bmibaby's instagram campaign Media ... Saint@RKCR/Y R, Twitter knitter The Rabbit Agency, #myeurope bmibaby's instagram campaign ...
Ad agencies have always had a penchant for ripping off films, whether Hollywood blockbusters
'Matthew's Day Off' has been posted online and a shorter version will be broadcast on US television during the Super Bowl on Sunday (5 February). The ad was created by Honda's US agency RPA and was directed by Todd Phillips and produced by Moxie Pictures. The full film includes several references ...
The agency won the Campaign of the Year prize at the ceremony, run by the Newspaper Marketing Agency, for the Honda executions "sweetcorn", "lightbulb" and "fish". W+K had previously picked up the top award for its work for Nike in 2006 and Honda in 2009 . The 20,000 cash prize was presented ...
the review. He said: "We wanted a media agency partner with the sophistication to leverage global marketing ...
The German luxury car marque is currently looking for an agency to devise a three-year social media strategy, which will enable it to connect with 25- to 44-year-olds. Mercedes-Benz is already active in the social media space, largely through its Fashion Week tie-up. It is looking to boost its ...
Agencies will be excited to hear about a new Mini adventure, but with be less pleased...There was a distinct lack of automotive ad pitches in 2011, so agencies should be revving up ... is actually broader than first anticipated, with Mini looking for an agency to work on a series of global campaigns, which are currently handled by the Dutch agency BSUR. The Observatory is overseeing the review ...
for the agencies on the British Airways digital review. While most of us were eating turkey sandwiches, they were in the office preparing for the chemistry meetings, which took place earlier this week. Seven agencies met ... of the Eurostar pan-European advertising pitch, with just three agencies left in the running. BBDO, CHI Partners ...
created by ad agencies....agencies. The first cover, by Saatchi Saatchi, illustrates the anchor feature on 12 trends for 2012 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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