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Nike marketing boss attacks 'institutionally analogue' businesses

wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... book to be written by a marketer and his or her agency. After many hours of conversations across ... in Beaverton, USA. Ajaz Ahmed is the founder and chairman of AKQA, the digital agency he founded when he ...

Unilever tops 2012 Marketing Society Awards nominations

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

The seven sins of content marketing

, so trust has to be fought for, warns David Murray, joint head of planning at ad agency RKCR/Y R ...

Barbour shells out on search ads to fight fakes

links to a 'counterfeit education' section of the Barbour website . Search marketing agency Search ...

Brands eye a share of booming digital health sector

of technology at digital agency AKQA, which worked closely on developing Nike's Training Club iPhone app, says ...

What niche social networks can do for your brand

created a brief for agencies to help it design and build a strategy for engaging with consumers ... , strategy director at agency Partners Andrews Aldridge, works on GlaxoSmithKline's social network for its ... director of media agency iProspect. 'Although these proprietary social environments have customer ...

Digital report: The mobile challenge

for the past decade. While mobile-service operators and agencies have waxed lyrical about the potential ... of mobile-marketing agency Mobext. 3. The location factor: the new rules of engagement Experts argue ... partner and innovation director at digital agency Work Club, argues that it is in the best interests ...

Digital report: Ecommerce - The great ecommerce opportunity

at agency TMW. 'Retailers have been good at controlling elements of the purchase experience, but have been ... agency Human Digital, is more direct about traditional executives' antipathy toward ecommerce. 'I ...

Ann Summers 'sexy uncovered' by Goodstuff

The ad will air on ITV2 during the finale of the series The Only Way Is Essex as the centrepiece of the retailer's new "sexy uncovered" campaign, which was conceived and negotiated by the media agency Goodstuff. The ad features a catwalk of the ten finalists of Ann Summers' nationwide search for a model to front its ...

Neuromarketing: separating fact from fiction

of psychology, Goldsmiths, University of London, who also works with ad agency DDB to bring a scientific ... the appropriate approach. He works with DDB to bring a balance to the creativity of agencies and consults on business pitches, aiming to add scientific rigour. 'Ad agencies are usually quite creative ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.