Ginsters to sponsor spot on TalkSport's Keys and Gray show
19 May 2011 | by Oliver Luft
agency Starcom Mediavest and creative agency Grey. In February, Ginsters launched a 6.5m ad campaign ...
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Media Week Awards' co-chairs talk on camera about this year's event
24 May 2011 | by Jeremy King
Sales Team or the Best Media Agency is really quite an achievement." The pair will be joined by additional judges selected from media owners, agencies and clients, at the Grosvenor House Hotel on Park Lane ... and agencies to enable the event to honour launch, relaunch and long-term work. Opening popular categories ...
The BR 200 May 2011: The web's most influential bloggers (151-200)
18 May 2011 | by Staff
182 Agency Confessional 737 183 Russell Davies 705 ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
to cause a stir with its agency appointments. In the past year, it has handed its ad account to RKCR/Y R ... Deals promotion in the UK. Andrews enjoys a close relationship with media agency Mindshare, and has ... by working with media agency Arena Media to use behavioural economics in campaign planning. 89: MARK ...
Media Week Awards revamped for 2011
13 May 2011 | by Jeremy King
is just one part of what media owners, agencies and clients do. As a result we have revamped our awards ... . To address this the changes include: New definitions for media owners and agencies to enable the event to honour launch, relaunch and long-term work; Popular categories Agency of the Year and Sales ...
Little Chef builds on Heston Blumenthal revamp with new branding
11 May 2011 | by Alex Brownsell
further 20 sites across the UK. To build on the changes, Little Chef hired design agency venturethree ...
Domino's to integrate behavioural economics
05 May 2011 | by Andrew McCormick
to spend on future orders, to increase purchase intent. It has asked its media agency, Arena Media ... behavioural economics when planning consumer campaigns. The agency has set up a behavioural economics unit ... into the agency's processes. The tool has been accredited by Sussex University, which the agency hopes will add ...
Burger King hires former McDonald's marketer
28 Apr 2011 | by John Reynolds
marketing. Before that she held the role of marketing director for advertising agency TBWA, where she ... will be to establish relations with Burger King's new creative agency. The fast-food company split with its global agency Crispin Porter Bogusky last month. Burger King is looking to appoint country ...
McDonald's '1955' by DDB Oslo
27 Apr 2011
day, April 15, 1955, with the help of Facebook. The agency then located Lester Stein, Jr., who worked for founder Ray Kroc in 1955. From there, the agency tracked down two of the chain s first regulars: Debra ...
Focusadvertising picks-up Domino's and Wendy's in Dubai
25 Apr 2011 | by Ed Owen
Focusadvertising won in a three-way pitch against 3Points and JWT, with Focusadvertising winning the below-the-line and JWT the above-the-line business. The agency will drive brand appeal across ... tough challenge especially because they've asked both shortlisted agencies to work on few projects ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
