25 May 2012
| by Daniel Farey-Jones
that we are working with the best agencies to deliver our ambitions.
"The exercise is also in line with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...
24 May 2012
| by Sara Kimberley
agency arrangements in Western Europe....The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK.
TMW currently ...
advertising agency, has also created online activity as part of its broader campaigns.
Last year, TMW ...
24 May 2012
| by Sara Kimberley
Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company.
The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year.
Grey was subsequently appointed ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
writer Mark Davies and art director Michael Kinlan from Leith agency worked on the campaign, while ...
17 May 2012
| by Jeremy Lee
The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising....venture between Diageo and the Dutch company Nolet Group, has now approached agencies about a specific UK ...
16 May 2012
Torrance, Danny Hunt and Danny Brooke-Taylor, the agency s former joint executive creative director ...
15 May 2012
| by John Owens
Bottle will promote the full Organix range in consumer media, including Goodies snacks and the new Mighty Meals range, together with providing brand launch support. The agency won the work after a pitch ...
that the agency would be putting its expertise and experience to work to raise awareness of the Organix message ...
11 May 2012
According to the agency, the two films use dance and music as a "metaphor for the multisensory experience of the drinks". They were written and art directed by Barry Hayman and Dave Eakins. ...
10 May 2012
| by Rachel Barnes
year he called for agencies to refocus around the consumer, not the client, and to shift their centre ...
've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ...
have done with the agencies is become more performancedriven; we want the agencies to be equally ...
10 May 2012
| by Jeremy Lee
New York Bakery Co is looking for an agency to handle its £3 million ad account....The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand.
JWT ...
Bakery Co held a retained agency. Previous campaigns were mostly handled in-house, with the majority ...