Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
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Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi Pas, prior to which she held various senior positions at GlaxoSmithKline and Beiersdorf France. Delabri re said she was intent on developing "touch points" with consumers across the UK for Evian ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ... heart. Adwatch: Top 20 recall (May 16) Latest May-09 Brand Agency/TV Buyer ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
, but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...
High times for booming energy-drinks sector
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
Slater, managing partner of innovations agency Bow Arrow. He highlights the 'baby-boomer' market ... director of branding agency Landor, agrees: 'Red Bull is as sweet as they come and that doesn't suit ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
year he called for agencies to refocus around the consumer, not the client, and to shift their centre ... 've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... have done with the agencies is become more performancedriven; we want the agencies to be equally ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...
Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
(May 9) Latest May-02 Brand Agency/TV Buyer Recall rank ...
Marketing guru: 'If you're working in marketing for a tobacco company, it's time to leave the country'
09 May 2012 | by Will Harris
Q: I'm a marketer at a cigarette brand. My MD is tearing her hair out over the possibility that we may have to remove branding from our packs. What should I be telling her to tell the board? Will Harris : On my first day as a graduate at an ad agency, I was told I had been allocated three accounts ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
