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later in the year. The partnership was orchestrated by media agency UM London and Adam Bulleid from ...
Lavazza, the Italian coffee brand, has appointed MEC, the WPP media agency, to its estimated €50m...Lavazza said it appointed MEC because it wanted a major global media agency to offer the brand ... different agencies, including Media Italia in Italy, Havas Media agency MPG in France and Belgium, Aegis Media's Vizeum in Germany and the Netherlands, and independent agency AMS in the UK. Lavazza said ...
Tea brand Tetley has shortlisted incumbent agency Starcom MediaVest Group and MediaCom, Walker...brand Weetabix, one of the agency's clients. At the time of calling the review, Mooney said: "We have some exciting plans for 2012 and finding the right media agency partner in this process will help execute those in the most creative and cost-effective way. MediaCom's sister agencies Maxus, Mindshare ...
way of showcasing how radio stations and media agencies are using creative thinking when it comes ...
The French group behind the BabyBel and The Laughing Cow brands launched its media planning and buying review in June . The account had been divided between ZenithOptimedia, Carat and OMD. Val rie Falciola-Borel, Bel Group global media director, has confirmed that Omnicom agency OMD had retained the UK ...
7.5m deal in August. The group did not have an incumbent media agency. Ashley Bolt, director ...
-store, rallying the British public to keep singing." The deal was brokered by media agency PHD. Cadbury ...
by direct and digital agency TMW. As part of the same deal, media agency Carat has booked the brand's new ...
tonight s episode. No agencies were involved in the deal, which was negotiated between Zee and Tilda ... and agencies to approve the placement ahead of broadcast, and measure the value of the exposure. MirriAd ...
. However, one of the agencies on the longer list that didn t make it through to the next round, tipped ... office in Watford, agencies were treated to a wine tasting by what looks like being a rather genial ... , as Bitch hears that as Champagne buckets were placed in front of the agency, they were asked if they "spat ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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