Starcom MediaVest (SMG) has appointed Geraud Benoit as operations director on the agency's Procter...is leading the market in transforming the media agency model and a crucial element of this has been ...
The campaign, planned and bought by MPG Media Contacts, breaks on Monday (7 June) and is aimed at "the baby-boomer generation as well as younger fitness enthusiasts who wish to protect their joints for the future", according to the Havas-owned agency. A competition will also run on packs of Celedrin giving ...
, currently worth around £5m a year, and it is likely to go up for pitch. It had been with the agency for five...Barclays brief earlier this year. Over the past few months, the agency has shied away from actively chasing ...
The agency was appointed following a pitch understood to have involved Carat, Mediaedge ... . For the past eight years, UK media planning and buying has been carried out by Somerset-based agency The Point ... of The Point, refused to comment on losing the media account, but said the agency would continue to work ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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