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The new campaign from Scotland's "other national drink" is said to have been inspired by Scottish people's ability to deal with difficult situations with a sense of humour.
Kettle Foods, the owner of the Kettle Chips brand, is on the hunt for a consumer agency....The brand, which appointed Westgate Communications in 2009 to handle its consumer PR and seasonal launches of its new varieties, has already shortlisted a number of agencies. Kettle Foods confirmed that the pitch process was under way but declined to give details of the brief. However, the brief is understood ...
The Foodbeats tool by digital agency Outside Line launches today (30 April). It uses Last.Fm's music discovery "scrobbling" technology, to create a personalised music playlist via a standalone site. The service is being promoted on Twitter, Facebook and blogger outreach. Samantha Peel, brand manager ...
down the commentary or question the ads in light of negative reaction, marketers and ad agencies would ...
The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
Jagermeister, the German herbal liqueur popular as a mixer or a shot, is looking for an ad agency...It has approached agencies directly and is due to hold initial chemistry meetings next week. The brand has recently positioned itself with live music, particularly in the heavy metal genre. As well ... Charts. Four years ago, Jagermeister appointed Syzygy and its sister agency Hi-Res to work on global ...
Smirnoff is understood to be inviting agencies to pitch for a global consumer brief thought...by consumer agency Splendid Communications. The account is thought to be Splendid's largest deal. It was awarded in 2003 when Splendid was founded and is understood to have helped the agency expand into offices ... 's largest producer of spirits, the vodka brand is understood to be looking for a global agency to handle ...
presence at UK festivals throughout the summer. The 20-second commercial, part of a campaign by agency ... with tea bags and hot water. The agency hopes the queue of cups will reflect Clipper's position ...
Cow & Gate, the baby food and milk brand, has appointed BETC London as lead agency for the UK...The Group Danone-owned brand has previously adapted international ads created by its global agency BETC Paris for the UK, working with sister Havas agency Euro RSCG London. Current creative includes a television ad featuring happy, laughing babies. The award of the account comes after BETC ...
has shifted its 10m ad business to Saatchi and Saatchi in the past year, the agency's biggest new ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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