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Mindshare retains Unilever media buying in the US

that we are working with the best agencies to deliver our ambitions. "The exercise is also in line with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...

Splendid retains £1m Smirnoff account

Splendid Communications has beaten off competition from four rival agencies to retain the Smirnoff...The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto ... as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ... from an agency review led by the New York office for the vodka brand s global PR and earned media ...

Guinness seeks agency for direct and digital business

agency arrangements in Western Europe....The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently ... advertising agency, has also created online activity as part of its broader campaigns. Last year, TMW ...

Jordans & Ryvita calls £6m advertising pitch

Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...

Danone ramps up marketing for Evian and Volvic brands

Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi Pas, prior to which she held various senior positions at GlaxoSmithKline and Beiersdorf France. Delabri re said she was intent on developing "touch points" with consumers across the UK for Evian ...

Irn Bru says hello to 'Fanny' in latest ad

writer Mark Davies and art director Michael Kinlan from Leith agency worked on the campaign, while ...

Ketel One in search for creative agency

The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising....venture between Diageo and the Dutch company Nolet Group, has now approached agencies about a specific UK ...

Hovis 'farmer's lad' by Dare

Torrance, Danny Hunt and Danny Brooke-Taylor, the agency s former joint executive creative director ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.