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Campaign Viral Chart: Nike interactive ad nets first place

25 May 2012 | by Ben Hall

Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...

Big Jubilee Lunch project in TV push

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

Hepton worked on the ad with agency producer Charlie Macpherson. It was directed by Rob Sanders ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

11 May 2012 | by Ben Hall

An official reveal trailer for videogame 'Call of Duty: Black Ops 2' has entered the chart in second position, after receiving 45,817 shares this week. The film, created for Activision by agency 72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly ...

Lush ad banned over claims that reptile trading was driving species to extinction

09 May 2012 | by John Reynolds

, all proceeds from sales of the Lush Chameleon would go to the Animal Protection Agency (minus VAT ... Protection Agency (APA) said sales promotion was part of a campaign to raise awareness of important animal ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

Which Olympic sponsor ads are most shared?

18 Apr 2012 | by Ben Hall

The ad, created by agency Sid Lee and featuring David Beckham, inspired nearly 22,000 Facebook shares and was mentioned in 16 blog posts. BMW has been perhaps the most successful of the sponsors with three appearances in the top 10 chart. The three ads from BMW managed a total of 21,355 shares ...

Brake 'got the msg?' by Blue Hive

02 Apr 2012

The four executions will appear on specially selected digital poster sites, online and in print. The creative work was produced on a pro-bono basis by the WPP agency Blue Hive, supported by the award-winning photographer James Day and the retoucher Dennis Tuffnell. More than 20 digital 48-sheet sites were donated ...

Downing Street plans careers brand to target youth unemployment

14 Feb 2012 | by Sarah Shearman

and is currently talking to digital agencies about the design and build project. Number 10 and the enterprise ... , Centrica, Serco and marketing agency group Engine are among its founding partners. Number 10 claimed ... is in discussions with digital agencies about the design and build of the platform. Separately, the Department ...

WDC Helsinki 'Kauko' by Hasan & Partners

13 Feb 2012

The Finnish advertising agency Hasan & Partners, along with the creative studio Perfect Fools, have

APCO 'child protection' by BETC London

09 Feb 2012

The agency provided each delegate with a game called A United Approach to Child Protection, which was also the title of this year s conference. A short clip from the game opened the conference and delegates were then given the opportunity to play it for themselves over the next two days. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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