Lessons from The GREAT Campaign
25 May 2012 | by Luke Blair
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Agencies were this week left bewildered by the Government's plans for a leaner approach...agencies. Francis Maude, the minister for the Cabinet Office, told them that the Government ... will launch in November. "I worry that agencies won't understand these frameworks, which are quite technical," an agency director who was at the meeting said. Another senior industry figure warned: "A lot ...
Murray, who was came from RBS into the newly created role in November , is thought to have left the agency yesterday. It is not believed he currently has a new role lined up. At the time of his appointment, PRWeek reported that Murray would oversee a team of 25 working across clients including Visa ...
The Department of Health is reviewing the advertising agency arrangements on its high-profile anti...Agencies have been approached about the account ahead of a pitch that is expected to take place in June. Dare, the incumbent on the business, launched its most recent work on the campaign in March ... new agency roster overseen by the Government Procurement Service will be created. ...
The Home Office is looking for an advertising agency to work on quick-turnaround projects across a...It has issued a brief asking for agencies that have experience working across consumer ... . The agencies should also be able to turn around projects within a short period of time in order to support existing departmental and brand campaigns. The briefs that the winning agency will work on are expected ...
A high-profile lobbying transparency campaigner has called for agencies to open their doors...Director of the Alliance for Lobbying Transparency Tamasin Cave was welcomed into Connect to experience a day in the life of a lobbyist last Wednesday. Cave told PRWeek that staff at the agency ... suggested politicians should be given the opportunity to go into public affairs agencies. It would get ...
Troubled drugs giant AstraZeneca has named two agencies as its preferred suppliers, amid a backdrop...not comment on these claims, and said the agency shift comes as part of regular reviews of supplier ... at this stage, but this is not a factor in the way we manage our UK PR agencies. AstraZeneca, which ...
positive solutions to climate change . The comms team is looking for an agency to embed Climate Week ... is looking for a PR agency that will be excited by the challenge and driven by the cause; that wants to add a ... that an agency can present, but will be in the five figures. In 2010's inaugural Climate Week, Munro Forster ...
WCRS was appointed to the business after a review that began last month and was handled by HMRC's internal marketing team. The pitch used the GPS process after the closure of COI in March. The agency ... the autumn, Whitehall departments will hire agencies appointed to a GPS roster, which has yet to be selected ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.