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ABC to enable newspapers to split Saturday from weekday circ figures

11 Apr 2012 | by Arif Durrani

The move will result in advertisers and agencies being able to easily access the reach of a ... of the Newspaper Marketing Agency, said: "This is a significant step that provides more granularity and transparency into the circulation of our national news brands and we hope agencies will find this insight ...

Challenging times as UK unemployment rises to 8.4%

18 Jan 2012 | by Arif Durrani

. The agency's own figures suggest 2012 has already started stronger than 2011 ended, and noted ...

Agency profits fall as clients put squeeze on ad budgets

24 Nov 2011 | by Ian Darby

The profitability of UK marketing services agencies nose-dived by more than 50 per cent during...compared with the same period in 2010, according to the latest figures from the Marketing Agencies Association. The body, which represents a range of integrated and below-the-line agencies, including Iris ... at MAA member agencies, compared with 56 per cent last year. Effective cost-cutting by agencies has led ...

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...

Tories give up party political broadcast slot for East Africa

05 Oct 2011 | by Maisie McCabe

As part of the party conference season, all three major parties are given a slot to air a party political broadcast and a spokesman for the Conservatives said this was the first time a political party had chosen not to use the slot for a political message. The film, made by independent Soho-based agency ...

L'Oréal cosmetics ads banned after MP complains

27 Jul 2011 | by Oliver Luft

Swinson, Lib Dem MP for East Dunbartonshire, complained to the advertising watchdog that a magazine ad for Lanc me s Teint Miracle foundation and another magazine ad for Maybelline s The Eraser foundation were misleading, because of the alterations. Both ads were created by US-based agency Gotham ...

Vince Cable is slammed in social media

23 Dec 2010 | by Sarah Shearman

, according to analysis from social media monitoring agency Brandwatch.

Pick & Turkey league (03 Dec 2010)

02 Dec 2010

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers.... If only the same could be said about its ad agency." Pick and Turkey League 2010 Pick tally Agency Brand Campaigns 4 RKCR/Y R BBC ...

Pick & Turkey league (19 Nov 2010)

22 Nov 2010

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers.... What was the agency thinking in casting two muppets who can barely stand up, let alone string a ... ." Pick and Turkey League 2010 Pick tally Agency Brand Campaigns ...

Pick & Turkey league (12 Nov 2010)

12 Nov 2010

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers...tally Agency Brand Campaigns 4 RKCR/Y R BBC ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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