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Pringle still revels in the IPA hot seat
25 Jul 2007 | by Julia Martin
of the associated risks and opportunities, which he argues presents marketing (and agencies) with a big opportunity ... as they see it . And then there is the ever-complex relationship between agencies and clients ... agencies to produce real value added for clients . Our worry is that the prevailing culture - time ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
