25 May 2012
| by Arif Durrani
, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe...The financial value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns.
Sprout also offers its own reporting capabilities, including custom ...
25 May 2012
| by Daniel Farey-Jones
Advertising
David Howard , the co-founder of Johnny Fearless , has left the agency to join ...
News , its new agency unit that launched to service the News International business. ( Campaign ...
at the agency. ( Campaign )
Marketing
Thomas Cook has appointed a new group chief executive, ending its ...
25 May 2012
| by Sara Luker
not consider before receiving the DiscountVouchers.co.uk newsletter. The agency will also aim to encourage ...
24 May 2012
| by Media Bitch
Glanvill, chief executive and leader at WPP agency Mindshare , who, this girl has found, has a penchant ...
competitor agencies to send to Bitch, is a video of Jed, who has an abode in Somerset so is used to country ...
in spades, if his delivery of the 12m Post Office media account to the WPP agency earlier this year ...
24 May 2012
| by Sarah Shearman
of 12%.
The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts.
The agency will be responsible for managing the automotive ...
a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...
24 May 2012
| by John Tylee
Agencies were this week left bewildered by the Government's plans for a leaner approach...agencies.
Francis Maude, the minister for the Cabinet Office, told them that the Government ...
will launch in November.
"I worry that agencies won't understand these frameworks, which are quite technical," an agency director who was at the meeting said. Another senior industry figure warned: "A lot ...
24 May 2012
| by Sara Kimberley
WPP has appointed Deborah Kerr to oversee Team News, its new agency unit that launched to service..., which brings together resource from the WPP agencies Grey, M/SIX, OgilvyOne and Ogilvy Change.
She ...
as an integrated agency with a single P L and be part-located at News International's offices in Wapping.
Before ...
that, she worked at TBWA\London as its managing partner for 11 years.
The WPP agencies were ...
24 May 2012
| by Ian Darby
channels.
For the first time, the awards will also present golds for a Campaign Big Agency of the Year ...
is available at www.campaignbigawards.com.
Agencies can enter across 11 product categories, including ...
or as complete campaigns.
The Campaign Big Agencies of the Year will be selected based on a system ...
24 May 2012
| by Jeremy Lee
The agency won the business after a four-way pitch managed by Oystercatchers. The account moves from Home, which had worked on the business since 2011.
The review follows the decision to rebrand the company from Victor Chandler to BetVictor across its European operations in January.
Home ...
24 May 2012
| by Sara Luker
and France after an agency review....to consolidate its agencies in these four markets as it aims for more consistent and impactful communications across Europe. Expedia s agencies in the Netherlands, Spain and the Nordics were unaffected by the review ...
so we were looking for an agency which offered both strategic strength and strong media relations ...