Sector Insight: betting shops
15 May 2012 | by Jane Bainbridge
of the industry working in advertising and communications agencies. He has been managing partner at Partners ...
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Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
? Yet for all its importance, that s a question that s widely ducked. Few marketing or agency people ...
WPP reports 4% rise in revenues to £2.4bn
27 Apr 2012 | by John Reynolds
. Flagship media agency GroupM,the group investment management company which includes Mindshare, MEC ...
Omnicom Group Q1 revenue climbs 5% to $3.3bn
18 Apr 2012 | by Maisie McCabe
Omnicom Group, the holding company of media agency network OMD and creative network BBDO, has
IBM study identifies four distinct personalities in digital space
17 Apr 2012 | by Emma Powell
and also met with global representatives in broadcasting, publishing, as well as media service agencies ...
ABC to enable newspapers to split Saturday from weekday circ figures
11 Apr 2012 | by Arif Durrani
The move will result in advertisers and agencies being able to easily access the reach of a ... of the Newspaper Marketing Agency, said: "This is a significant step that provides more granularity and transparency into the circulation of our national news brands and we hope agencies will find this insight ...
UKOM ditches Nielsen for comScore to handle online measurement
04 Apr 2012 | by Arif Durrani
and video advertising alongside the ever-growing search market. More than 70 media owners and agencies ...
Adwatch (April 4) ) top 20 recall: The Guardian
04 Apr 2012 | by Gareth James, Executive creative director, TMW
to move off it. Adwatch - Top 20 recall Latest Mar-28 Brand Agency ... The Good Agency/ MediaCom 22 ...
Public awareness of NFC yet to take off
03 Apr 2012 | by Maisie McCabe
According to the research, by outdoor media owner Clear Channel Outdoor and Aegis Media s out-of-home specialist agency Posterscope, the most commonly used interactive technology is Bluetooth. The research surveyed 1,000 smartphone users who had used one of the following interactive technologies: NFC; Quick ...
Advertisers still hold concerns over transparency of media rebates
28 Mar 2012 | by Nick Batten
Advertisers in major markets are still concerned about the opaque nature of media agency rebates...to benefit from any discounts earned by their agencies The WFA notes that although the survey ... for agency remuneration. In Asia Pacific, the market singled out as having the highest level of rebates ... major gap between the rebates they believed were being returned to agencies and the payments ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
