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This has been a crazy week for us. On Monday the Newspaper Marketing Agency relaunched and changed its name to Newsworks. Those of you with experience in project management will know that this kind of operation always involves significantly more work than you thought and you always get surprises on the way ...
Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join ... News , its new agency unit that launched to service the News International business. ( Campaign ... at the agency. ( Campaign ) Marketing Thomas Cook has appointed a new group chief executive, ending its ...
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
to buy your own data agency. KLM s Surprise campaign is a lovely example of a brand doing just that ...
How can agencies manage their workload while still maintaining creativity, asks Matthew Heath...the challenge of a tight budget and a difficult brief? For both clients and agencies it can feel like a ... , is putting both business models and marketing strategies under new strain. If agencies spend all ... revolutionise the way that the client/agency relationship should focus time, energy and investment to meet ...
? Yet for all its importance, that s a question that s widely ducked. Few marketing or agency people ...
as UK-based agencies hold so dear in showing how we harness creativity. At the end of last year I ... agencies will be taking control of this unparalleled opportunity by underlining how investment ...
seeing with PC internet advertising for years, enabling agencies to deliver connected campaigns across ... that when 4G arrives brands and mobile agencies are ready to hit the ground running and take full advantage ...
Advertising Blue Hive , WPP's dedicated agency for Ford, has appointed Karin Onsager-Birch as its executive creative director. ( Campaign ) Cilla Snowball , the group chairman and group ... has appointed Nathan Gainford as managing partner to oversee the agency's new client, O2. ( Campaign ...
Video has moved well beyond 'test & trial' strategies with agencies and advertisers now looking...well beyond the test and trial phase of the early years and agencies and advertisers are not only ... advertisers and agencies to do more. Phase two for online video will focus on four key areas ... smarter targeting. Many advertisers and agencies still need to move beyond the use of TV demographics when ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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