The iPad bandwagon rolls into town
28 May 2010 | by Ben Bold
to media agencies about the ad opportunities the app offers. Sister company Sky has also got involved ...
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Branson to join in Virgin Trains zombie game
05 Aug 2010 | by Jacob Mathias
The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic. Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ...
Digital Work: From brief to browser
13 May 2010
Monopoly City Streets: Agency Tribal DDB Brief Since Monopoly's invention in 1935 ... of the radically revised game. The agency's big idea centred on taking the brand into the real world with a live ... was developed by Tribal's 'ideas team'. At the start of every large brief the agency creates a specialist team ...
Masterclass: Personalised ads
13 May 2010 | by David Tiltman
confusing for clients and agencies." To this end the IAB is trying to introduce a degree ...
Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
Industry figures agree the media agency business model is doomed, but the likely impact is unclear....to be for many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 April). The central thrust of the piece was that the agency deal has long been a corrupting influence both on the neutrality of agencies' decision-making and on the value that advertisers get ...
Jeremy Lee on Media: Context is everything
05 May 2010 | by Jeremy Lee
advertising mantra - engagement - has spawned an entire industry of agencies that believe that the old ad ... isn't cheap, so some advertisers have been tempted, presumably at their agencies' behest, to shoehorn ...
Andrew Walmsley on Digital: Media agency meltdown
28 Apr 2010 | by Andrew Walmsley
The industry's business model is about to implode, and the agencies have only themselves to blame...., squeezed by the recession, media agencies have had their fair share of these problems. However, a recent ... . To understand why, we need to turn back the clock. When the great schism between media and creative agencies occurred 20 years ago, the key sales proposition of the newly created media agencies was value ...
New musical success
16 Apr 2010 | by Nicola Clark
Robertson, UK managing director of experiential agency RPM, warns that the high volume of festivals ... .' Henry Scotland, joint managing director of experiential and advertising agency Iris, emphasises ... . 'This lack of authenticity is rarely missed by the cynical consumer.' Agencies also complain ...
Profile: Looking for loyalty
14 Apr 2010 | by John Reynolds
the graduate scheme at consumer insight agency Dunnhumby, where he developed his skills in areas such as data ...
Andrew Walmsley on Digital: Sauce for the goose
31 Mar 2010 | by Andrew Walmsley
digital agency, if all you know of them is the cost,' he said, 'fire them.' My first instinct was to agree ... programmes their agencies are instructed to avoid. They fret about share of voice on TV, while underfunding ... there was one, that their agency needs firing. No medium is perfectly accountable, but if you're singling out ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
