25 May 2012
| by Arif Durrani
, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe...The financial value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns.
Sprout also offers its own reporting capabilities, including custom ...
25 May 2012
| by Nick Batten
City Index claims to have ambitious growth plans for 2012 and has charged the agency with helping expand its customer base in its key markets.
It is understood that Total Media has been the incumbent on the account since 2009 when it won a competitive pitch against Gotham Financial Services .
Chris Armond ...
24 May 2012
| by Media Bitch
Glanvill, chief executive and leader at WPP agency Mindshare , who, this girl has found, has a penchant ...
competitor agencies to send to Bitch, is a video of Jed, who has an abode in Somerset so is used to country ...
in spades, if his delivery of the 12m Post Office media account to the WPP agency earlier this year ...
24 May 2012
| by Maisie McCabe
The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 and ITV4.
ITV's coverage starts on Sunday (27 May). Key matches, including the men's and ladies ...
23 May 2012
| by Daniel Farey-Jones
agencies and creative agencies get more from the medium....in response to demand from media and creative agencies, RadioGauge Predict will allow them to obtain sector ...
of the RAB, said: "Media and creative agencies frequently ask us for aggregated data from RadioGauge to help ...
by keyword, decade, agency, brand, award and category.
It will also include a top 10 ads list, updated ...
23 May 2012
| by Arif Durrani and Ben Hall
advertisers, media agencies and creative agencies get more from the medium. And the outlook for 2012, as far ...
22 May 2012
| by Maisie McCabe
Claudine Collins, managing director of MediaCom, talks about the agency's "invigorated" new team
21 May 2012
| by Maisie McCabe
at various media companies, including as a media planner and buyer in agencies and in ad sales at ITV ...
21 May 2012
| by Arif Durrani
The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national...guide for advertisers and agencies", a compilation of new facts about the evolving industry ...
18 May 2012
| by Media Bitch
few glasses of Pinot Grigio with the industry's top media agencies, clients and media owners, while