Daily deal site DiscountVouchers.co.uk hires Rooster PR
25 May 2012 | by Sara Luker
not consider before receiving the DiscountVouchers.co.uk newsletter. The agency will also aim to encourage ...
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Tokyo 2020 appoints Weber Shandwick for Olympics bid
25 May 2012 | by Matt Cartmell
as its global agency....The International Olympics Committee yesterday announced that Tokyo has made its shortlist for the 2020 Olympics. The agency appointment comes after Weber Shandwick supported Tokyo s applicant city ... campaign. Tokyo 2020 president Tsunekazu Takeda said: The agency s broad international perspective ...
Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
Splendid Communications has beaten off competition from four rival agencies to retain the Smirnoff...The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto ... as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ... from an agency review led by the New York office for the vodka brand s global PR and earned media ...
Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
and France after an agency review....to consolidate its agencies in these four markets as it aims for more consistent and impactful communications across Europe. Expedia s agencies in the Netherlands, Spain and the Nordics were unaffected by the review ... so we were looking for an agency which offered both strategic strength and strong media relations ...
Top 50 Digital Consultancies
24 May 2012 | by John Owens
With digital playing an increasingly important role in PR, John Owens looks at the agencies leading...Digital is still the hot topic on every agency head's lips. Looking at the Top 50 Digital Consultancies table , it is easy to see why. Nearly every agency in the table has experienced a level of growth ... was the sole digital-only agency We Are Social, which moved up two places to fourth. Most improved ...
British Olympic legends to boost Sega London 2012 game
24 May 2012 | by Hannah Crown
The agency will promote London 2012 - The Official Video Game of the Olympic Games in a creative campaign drawing on Olympic greats including decathlon champ Daley Thompson and 400m runner Derek Redmond. The agency's campaign, called Olympic Moments, will see Olympians past, present and future recreating ...
Robin Grant: A man on a digital mission
24 May 2012 | by Sara Luker
, allowing advertising and media agencies to steal a march. What is bad news for the PR industry is good news for Grant. We Are Social has flourished in the nascent digital space, enabling the agency to double in size for the past two years consecutively. This growth has propelled the agency into fourth ...
Media ignore bulk of research reports, finds TLG
24 May 2012 | by Alec Mattinson
). The agency has launched TLGLab, a business think-tank to influence political thinking and policies on key ...
Ryder Cup appoints Grayling to handle international comms
23 May 2012 | by Matt Cartmell
The agency will handle comms in the run up to and during the major sporting event at the Gleneagles Hotel in Perthshire, Scotland, in September 2014. The appointment was made following a pitch ... with specialist golf PR agency Landmark Media International. Grayling global chief executive Michael Murphy said ...
The Football Association of Wales calls in Freshwater
23 May 2012 | by John Owens
The agency will be overseeing a range of events to generate greater awareness of FAWs work across all levels of football in Wales, from grassroots development to the national team. The work follows on from Freshwater s previous work role with the FAW, which has included the production of bid ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
